Dedicated Automotive Used Vehicle Facebook Campaigns
OBJECTIVE | To generate CONSISTENT leads for used cars
APPROACH | WhiteSpace developed a campaign based around real vehicles savings and imagery, positioning the dealership with trust and familiarity, to drive leads which contained name, phone number, email, and the type of vehicle they were seeking.
RESULTS | Enormous number of leads, 263, were delivered in 6 weeks, at $13 per lead, resulting in 25% conversion from lead to vehicle sale.
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ONLINE ADVERTISING STRATEGY
DATA ANALYSIS
CREATIVE IDEATION
MEDIA BUYING
DESIGN
COPY / CALL-TO-ACTION
PLANNING
ART DIRECTION