Financial Group Lead Generation
OBJECTIVE | Generate leads for a special offer, for sales team to convert to ongoing clients for a financial account group.
APPROACH | Creation of end to end lead generation funnel, building campaigns to stop thumbs for potential customers, and encouraging them into free trial. Using data and feedback from the sales team regarding the lead quality to improve and optimise for constant improvement.
RESULTS | Generated 27 quality leads in a short time frame based on a limited offer. Kept the lead cost well under the KPI target of $100 per lead.
SERVICES
ONLINE ADVERTISING STRATEGY
DATA ANALYSIS
CREATIVE IDEATION
DESIGN
COPY / CALL-TO-ACTION
MEDIA BUYING
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!
Allison, Digital Marketing, Regional Tourism Organisation
Working with leading platforms
