Financial Group Lead Generation -
Financial Group Lead Generation

Financial Group Lead Generation

OBJECTIVE | Generate leads for a special offer, for sales team to convert to ongoing clients for a financial account group.
APPROACH | Creation of end to end lead generation funnel, building campaigns to stop thumbs for potential customers, and encouraging them into free trial. Using data and feedback from the sales team regarding the lead quality to improve and optimise for constant improvement.
RESULTS | Generated 27 quality leads in a short time frame based on a limited offer. Kept the lead cost well under the KPI target of $100 per lead. 

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