Fitness Club Facebook Ad Campaign
OBJECTIVE | To generate new memberships for this fitness studio
APPROACH | WhiteSpace developed a Facebook campaign built around an offer, to encourage trial for the studio, plus implemented retargeting after updating the website to be more user-friendly. In a month, we got 48 sign-ups for the trial program, and converted 95% into full paying members. The next 20 days generated 41 new leads!
RESULTS | 15 new members in the first month, with an ad cost of $1000, delivering $15,000 revenue.
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SERVICES
ONLINE ADVERTISING STRATEGY
DATA ANALYSIS
CREATIVE IDEATION
MEDIA BUYING
DESIGN
COPY / CALL-TO-ACTION
PLANNING
ART DIRECTION
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!
Allison, Digital Marketing, Regional Tourism Organisation
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