Leisure / Pool Supplier Facebook Advertising Campaigns
OBJECTIVE | Large Pool Store in the US, wanting to bring new customers into store, to generate new lifetime customers, increase revenue and repeat business.
APPROACH | Creating an offer of spend over ‘x’ to receive a voucher for the next visit, based around store visits. Prospects save the offer, and can redeem instore, where they also supply their email address for long term customer nurturing.
RESULTS | Adspend of $2,436, resulting in 203 offers saved, generating $17,255 in additional revenue, and adding valuable long term customers to the data base for future marketing.
ONLINE ADVERTISING STRATEGY
DATA ANALYSIS
CREATIVE IDEATION
MEDIA BUYING
DESIGN
COPY / CALL-TO-ACTION
PLANNING
ART DIRECTION
RESULTS
Result with this client include:
- Generating regular uptake for airline carriers through dedicated campaigns, for example:
- over 670 seats sold from just over $10,000 Ad Spend
- over $66825 revenue in ticket sales from just under $10,000 ad spend (plus revenue generated through accom and experiences when visitors have landed on the ground)
- Strategic ‘Always on; campaign, keeping destination top of mind in a competitive market
- 0.35c ads to a list through a database acquisition campaign