Leisure / Pool Supplier Facebook Advertising Campaigns

Strategy. Social Media. Advertising.

Leisure / Pool Supplier Facebook Advertising Campaigns

OBJECTIVE | Large Pool Store in the US, wanting to bring new customers into store, to generate new lifetime customers, increase revenue and repeat business.
APPROACH | Creating an offer of spend over ‘x’ to receive a voucher for the next visit, based around store visits. Prospects save the offer, and can redeem instore, where they also supply their email address for long term customer nurturing.
RESULTS | Adspend of $2,436, resulting in 203 offers saved, generating $17,255 in additional revenue, and adding valuable long term customers to the data base for future marketing.

SERVICES

ONLINE ADVERTISING STRATEGY

DATA ANALYSIS

CREATIVE IDEATION

MEDIA BUYING

DESIGN

COPY / CALL-TO-ACTION

PLANNING

ART DIRECTION

OUTCOME

RESULTS

Result with this client include:

  • Generating regular uptake for airline carriers through dedicated campaigns, for example:
    • over 670 seats sold from just over $10,000 Ad Spend
    • over $66825 revenue in ticket sales from just under $10,000 ad spend (plus revenue generated through accom and experiences when visitors have landed on the ground)
  • Strategic ‘Always on; campaign, keeping destination top of mind in a competitive market
  • 0.35c ads to a list through a database acquisition campaign

Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!

Allison, Digital Marketing, Regional Tourism Organisation

Working with leading platforms