Leisure / Pool Supplier Facebook Advertising Campaigns
OBJECTIVE | Large Pool Store in the US, wanting to bring new customers into store, to generate new lifetime customers, increase revenue and repeat business.
APPROACH | Creating an offer of spend over ‘x’ to receive a voucher for the next visit, based around store visits. Prospects save the offer, and can redeem instore, where they also supply their email address for long term customer nurturing.
RESULTS | Adspend of $2,436, resulting in 203 offers saved, generating $17,255 in additional revenue, and adding valuable long term customers to the data base for future marketing.