Fine Dining Seafood Restaurant Facebook Chat Bot Marketing
SNAPSHOT | This fine dining restaurant had been closed for renovation, plus there were new people in the area who had never heard of it.
CHALLENGE | To find an effective way to tell more people about the venue, and get them to come in to experience it.
OBJECTIVE | To increase engagement, and get people to trial. Based on an amazing experience, they would become loyal customers over time.
APPROACH | We used great imagery, quality copy and a range of creative ad formats based on an offer to send prospects into a Facebook Messenger bot sequence, where they would provide their name, number and email, then make a booking.
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RESULTS | Within 4 weeks, we had generated a 6X return on total investment, generating additional $13,392 revenue.
— Tested a range of creatives, including video, carousels and static images
— Found the still without overlaid text to deliver the best result, so channeled focus on those ads
— Additional 176 people through the restaurant directly attributed to the bot
— 80% of these were NEW CUSTOMERS
— Additional walk-ins every night after seeing the ad
— Now we have a database of optins that can be retargeted with future offers
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ONLINE ADVERTISING STRATEGY
DATA ANALYSIS
CREATIVE IDEATION
DESIGN
COPY / CALL-TO-ACTION
MEDIA BUYING
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!
Working with leading platforms
