Restaurant Facebook Messenger Chat Bot Campaign

Strategy. Social Media. Advertising.

Restaurant Campaign to increase covers

OBJECTIVE | To generate CONSISTENT increase in covers for this restaurant
APPROACH | WhiteSpace developed a Facebook Messenger campaign based around an offer, that people could claim and book on their phone. All opt ins to the chat bot are now able to be engaged with and marketed to for the future.
RESULTS | 456 optins to the chat bot, with 45 + additional covers in a short period, for $297 ad spend, delivering a return on ad spend of 6x.
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SERVICES

ONLINE ADVERTISING STRATEGY

DATA ANALYSIS

CREATIVE IDEATION

MEDIA BUYING

DESIGN

COPY / CALL-TO-ACTION

PLANNING

ART DIRECTION

Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!

Allison, Digital Marketing, Regional Tourism Organisation

Working with leading platforms