Restaurant Campaign to increase covers
OBJECTIVE | To generate CONSISTENT increase in covers for this restaurant
APPROACH | WhiteSpace developed a Facebook Messenger campaign based around an offer, that people could claim and book on their phone. All opt ins to the chat bot are now able to be engaged with and marketed to for the future.
RESULTS | 456 optins to the chat bot, with 45 + additional covers in a short period, for $297 ad spend, delivering a return on ad spend of 6x.
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SERVICES
ONLINE ADVERTISING STRATEGY
DATA ANALYSIS
CREATIVE IDEATION
MEDIA BUYING
DESIGN
COPY / CALL-TO-ACTION
PLANNING
ART DIRECTION
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!
Allison, Digital Marketing, Regional Tourism Organisation