Training Lead Generation -
Training Lead Generation

Facebook Campaigns to drive Lead Generation for RTO Organisation


OBJECTIVE | Create enquiry for sales team to convert to enrolments for an industry specific national training organisation.
APPROACH | Enquiry from traditional advertising was waning, so WhiteSpace used data specific techniques to find the perfect training candidates, promote to them, and compel them to enquire. By understanding the sales process, we were able to streamline this process so campaigns now consistently deliver leads.
RESULTS | Consistently generating around 300 leads per month, for average $12.24 per lead. On an average of 10% conversion, the revenue from their adspend of $1500 – $300 is around $150,000.

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