Facebook Campaigns to drive Lead Generation for RTO Organisation
OBJECTIVE | Create enquiry for sales team to convert to enrolments for an industry specific national training organisation.
APPROACH | Enquiry from traditional advertising was waning, so WhiteSpace used data specific techniques to find the perfect training candidates, promote to them, and compel them to enquire. By understanding the sales process, we were able to streamline this process so campaigns now consistently deliver leads.
RESULTS | Consistently generating around 300 leads per month, for average $12.24 per lead. On an average of 10% conversion, the revenue from their adspend of $1500 – $300 is around $150,000.
ONLINE ADVERTISING STRATEGY
COPY / CALL-TO-ACTION
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 85% of the 38 events being sold out!
Allison, Digital Marketing, Regional Tourism Organisation