Training Lead Generation | Whitespace Marketing
Training Lead Generation
Facebook Ads for the Training INdustry

Facebook Campaigns to drive Lead Generation for National Training Business

 

OBJECTIVE | Create enquiry for sales team to convert to enrolments for an industry specific national training organisation.
APPROACH | Enquiry from traditional advertising was waning, so WhiteSpace used data specific techniques to find the perfect training candidates, promote to them, and compel them to enquire. By understanding the sales process, we were able to streamline this process so campaigns now consistently deliver leads.
RESULTS | Consistently generating around 300 leads per month, for anywhere between $5 – $10 per lead. On an average of 10% conversion, the revenue from their adspend of $1500 – $300 is around $150,000.

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