• What is the purpose of marketing communications?

    Discover what is the purpose of marketing communications and why it matters for SME growth. Learn the communications mix, strategy essentials, and real case studies.

  • How to Use Your New Marketing Messaging (Let’s Make It Easy…)

    So, you’ve (or we have!) just nailed your new brand messaging. Congratulations!

    You’ve done the workshops, shared your insights, and helped us dig out the absolute gems that make your business sound like you. Now comes the fun part: actually using it.

    Because great messaging doesn’t belong in a folder somewhere on your desktop.

    It belongs everywhere.

    This is your guide to taking those shiny new words from paper to practice.

    Across your website, socials, proposals, team chats, and everything in between.

    Think of it as your roadmap for using your brand voice with confidence, clarity, and a bit of…

  • When Sales and Marketing Finally Get in the Same Room

    Why alignment matters more than ever in B2B and Professional Services marketing

    At WhiteSpace Marketing, we’ve spent years working with businesses that live and breathe relationships. From professional services firms to B2B organisations, growth doesn’t come from a single campaign or a clever ad.

    It comes from the way sales and marketing work together.

    And yet, that’s where so many businesses stumble.

    We’ve seen it time and again: sales are chasing opportunities in one direction, while marketing is telling a story in another. Each side working hard, but not necessarily together.

    The truth…

  • Why Brand Building Can Deliver ROI…

    … and do the heavy lifting for your tactical activities.

    ROI. It’s an intangible reference point for B2B marketing.

    According to Mark Ritson, who is in my humble opinion, one of THE most intelligent marketers on the planet, the split for B2B businesses should start at around a 60/40 split. Dependencies on industry of course.

    ➖ 60% allocated to long term brand building.
    ➖ 40% dedicated to tactical activations

    Start with that, tailor it to your specific category, stay the course, and build long lasting competitive edge and long-term…

  • Tourism Destination Consumer Trip Planner

    Nitmiluk Tours New Trip Planner.

    Much to my husband / business partner’s chagrin, I’m one of those people who turns up at the airport, excitedly asking, where are we going, what are we doing, and not really worrying about the minutiae .

    He’s more of the ‘let’s plan every detail’ type.

    But regardless of the personality / holiday type, we both like to pore over a trip planner, brochure style piece about wherever we are going.

    (I just don’t want to organise any of it… 😂 )

     

    For tourism…