Selling to other businesses is a whole different ball game from business to consumer marketing. The emotional ‘what’s in it for me’ is completely opposite – these buyers are often motivated by things like , if I get the right product, I’ll be able to show off to my boss … or, I’ve found this amazing supplier, it’s going to save me dollars from my bottom line. Whatever the motivation is, we are able to dig deep and get to the bottom of it for marketing communications and activities that get seen by the right eyeballs.