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What is Fractional CMO? Learn what they do, costs, benefits, and when your business should hire one. Includes real examples from WhiteSpace Marketing.

So, you’ve (or we have!) just nailed your new brand messaging. Congratulations!

You’ve done the workshops, shared your insights, and helped us dig out the absolute gems that make your business sound like you. Now comes the fun part: actually using it.

Because great messaging doesn’t belong in a folder somewhere on your desktop.

It belongs everywhere.

This is your guide to taking those shiny new words from paper to practice.

Across your website, socials, proposals, team chats, and everything in between.

Think of it as your roadmap for using your brand voice with confidence, clarity, and a bit of…

Why alignment matters more than ever in B2B and Professional Services marketing

At WhiteSpace Marketing, we’ve spent years working with businesses that live and breathe relationships. From professional services firms to B2B organisations, growth doesn’t come from a single campaign or a clever ad.

It comes from the way sales and marketing work together.

And yet, that’s where so many businesses stumble.

We’ve seen it time and again: sales are chasing opportunities in one direction, while marketing is telling a story in another. Each side working hard, but not necessarily together.

The truth…

… and do the heavy lifting for your tactical activities.

ROI. It’s an intangible reference point for B2B marketing.

According to Mark Ritson, who is in my humble opinion, one of THE most intelligent marketers on the planet, the split for B2B businesses should start at around a 60/40 split. Dependencies on industry of course.

➖ 60% allocated to long term brand building.
➖ 40% dedicated to tactical activations

Start with that, tailor it to your specific category, stay the course, and build long lasting competitive edge and long-term…