How to Use Your New Marketing Messaging (Let’s Make It Easy…)

So, you’ve (or we have!) just nailed your new brand messaging. Congratulations!

You’ve done the workshops, shared your insights, and helped us dig out the absolute gems that make your business sound like you. Now comes the fun part: actually using it.

Because great messaging doesn’t belong in a folder somewhere on your desktop.

It belongs everywhere.

This is your guide to taking those shiny new words from paper to practice.

Across your website, socials, proposals, team chats, and everything in between.

Think of it as your roadmap for using your brand voice with confidence, clarity, and a bit of personality. And using it relentlessly every single day.

Your words only work if everyone’s using them.

You’ve probably heard the saying, “You can’t sell what you can’t say.” Well, that goes double for brand messaging. If your team’s all telling slightly different versions of your story, you end up confusing your audience (and yourselves).

So, start with this:

• Share it with your whole team. Full-timers, part-timers, casuals – everyone. If they represent your brand, they need to know how to speak it.
• Add it to onboarding. Every new team member should get your key messaging in their welcome pack. That way, they’re on the same page from day one.
• Print it and pin it. Pop your core statements somewhere visible. The lunchroom wall, near reception, or wherever your crew gathers.

If it’s visible, it’s memorable.

Your website is where people meet your brand, often before they ever meet you.

So, let’s make sure it’s saying the right thing.

Here’s your website checklist:

• Home page headlines: Start here. Update your hero statement and subheads with your new positioning and key phrases.
• Main pages: Review your About, Services, and Contact pages.Make sure your tone is consistent and confident.
• Trim the fluff: If there’s long, wordy text, see if you can replace and reduce. Less waffle, more clarity.
• Don’t forget the footer: It’s sneaky, but people do read it. Make sure it reflects your updated story.
• SEO and Google Ads: If someone’s running your SEO or ads, send them your new messaging. Consistency boosts credibility (and rankings).

Remember: people don’t just read your website, they feel it. Every word should sound like it came straight from your brand voice.

This is where your messaging really starts to live and breathe, in all those daily touchpoints that most businesses forget about.

Here’s where to start swapping the old for the new:

• Email signatures: Add your positioning statement or tagline to every signature. It’s a small space, but it makes a big impression.
• Templates: Update letterheads, invoices, quotes, and memos, anywhere the old logo or language still hides.
• Proposals: Your cover pages and introductions should sound like you now, not you two years ago.

If your documents are still using outdated language, your audience will feel the disconnect, even if they can’t quite put their finger on why.

Now, onto your heavy hitters.

The pieces that really carry your brand out into the world.

• Capability statements and brochures: Check that the tone and structure match your new voice. Consistency is what turns “just another supplier” into a trusted partner.
• Banners and trade show signage: Are they still saying the right thing? If not, it’s time for an update.
• Vehicle signage and physical branding: Even the ute deserves the new words.

The goal? When someone picks up a brochure or walks past your stand, it feels like the same story they read on your website.

Because your brand’s story shouldn’t depend on which asset they happen to see first.

Your social channels are basically live billboards. Small but mighty.

Here’s how to make your new messaging shine there:

• Update bios: Your Instagram, Facebook, and LinkedIn “About” sections should match your new elevator pitch.
• Swap out banners: Upload new cover images or banners that carry your fresh positioning.
• Post with purpose: Write a few posts introducing your updated messaging: why you refreshed it, what it means for your clients, and where your business is headed next.
• Tell your story: People love the why. Share a post or two about what prompted the change and what you learned along the way.

Your audience doesn’t just want to see what you do, they want to see that you mean it.

You don’t have to overhaul everything overnight. You just need to make sure the words you use every day match the new direction.

Think of it like an accent.

The more you practice, the more natural it becomes.

Here’s where to check:

• Welcome emails: Update your welcome sequences to sound like the new you.
• Newsletters: Announce the refresh, and use it as a chance to reconnect with your audience.
• Elevator pitch: Craft one version that everyone can use when someone asks, “So, what do you guys do?”

Your goal is for everyone, from the CEO to the front desk, to tell the same story in their own natural voice.

Here’s the part most people miss: your brand voice isn’t set-and-forget. It’s a living, breathing thing.

Your business will keep evolving, and your language should evolve with it.

So keep an eye out for how your messaging feels over time. Does it still sound fresh? Confident? True to your purpose?

If it starts feeling off, don’t panic, just tweak. Great brands don’t rewrite the book every year. They refine it.

Need a Hand?

If the idea of rolling all this out makes your eye twitch a little, you’re not alone.

We do this every day for clients, and trust us, the details make all the difference.

If you want help weaving your new messaging through your website, socials, or proposals, just drop us a line.

We’ll help you make sure every word you share sounds unmistakably like you, and that everyone on your team is singing from the same song sheet.

Remember. Consistency is powerful.

Words don’t just describe your brand. They are your brand.

Let’s make sure yours sound every bit as good as they should.