Aged Care Social Media Marketing
Reduced META lead cost from $300 to $80
Reduced SEM lead cost from $200 to $70
Multiple Aged Care Facility business TriCare approached WhiteSpace Marketing to take over their digital advertising on Facebook, Instagram and Google as they were unhappy with the current provider. This agency was not refreshing content, relying on the client to come up with creative ideas and offers, and not developing creative assets. Consequently, the cost of leads was unacceptably high.
Full-Funnel Strategy Reset
Audited existing campaigns and
relaunched with a targeted, data-driven
strategy across Facebook, Instagram,
and Google.
Creative-Led Execution
Produced all copy and custom-built
creative assets, including videos tailored
for feeds, reels, and stories to engage
local audiences.
More Leads, Lower Cost
Delivered stronger results with
reduced cost per lead while fully
managing the campaign end-to-end
removing reliance on the client.
About TriCare
TriCare is one of Queensland’s leading aged care providers, with a long-standing reputation for quality residential aged care, retirement living, and home care services. They serve families looking for compassionate, professional care that balances clinical expertise with genuine community connection.
The Challenge
We audited the ads to see what had actually worked well, and developed a strategy to relaunch relevant and targeted ads to the marketplace. Once we had that signed off, we accessed their existing assets – brand, video, imagery – and created purpose-built videos for both reels/stories and feeds that reintroduced the facilities to the local geotargeted markets. We developed a methodology that worked together on both social platforms and search, to elevate the results on both platforms.
Our Strategic Approach
Using different types of creative formats
- Videos, stills, stories, collections, display
- Building human-story and connection ads
- Testing different emotional motivations to get the best metrics and ultimately, results.
Removed stock imagery
Using real life images.
Incorporated long, mid and short form copy
Strategically integrated long-, mid-, and short-form copy to engage audiences at every stage – building awareness, delivering key information, and driving action.
Targeted decision makers with time-frame based retargeting
Understanding that this can be a long term purchase process, or it can very quick – the advertising set up needs to be able to support both
Dedicated landing page
The landing page has no other job but to capture leads, nothing to take the prospect away from the page
Automated follow up email sequence
To nurture for the long term
The Big Win
We achieved more leads for less cost. The client was amazed – we developed all the creative assets, wrote the copy, built a range of different creative formats for testing, and managed the entire process for them.
Generated more leads at a lower cost.
Client was highly impressed with the results.
Eliminated the need for client input on ideas, creative, and copy.
Improved significantly from previous setup.
On the fence? There’s no harm in a chat.
Most people wait to reach out to a branding agency or fractional CMO when they have the perfect idea or moodboard. You don’t need any of that.
If you’ve even had the thought your branding isn’t right or working for you, we can chat and make it work. It all starts with a free, no-pressure chat.
Drop us a message or give us a call and we’ll go from there at your pace.
