3,629 Qualified Pool Enquiries. Built over three years. Not by luck. By strategy.
Most agencies celebrate one good campaign.
We built, tested and refined an always-on marketing system that generated more than 3,600 qualified enquiries for a Premium Pool Builder across almost three years.
3 years
Continuous Growth
A long-term marketing strategy
built on testing, optimisation and
continual improvement—
not one-off campaigns.
3,629
Qualified Enquiries Generated
Consistent lead generation that
fuelled business growth. A steady
pipeline of homeowners actively
looking to invest in a premium plunge pool.
48
Lead Generation Campaigns
Seasonal campaigns, creative testing
and ongoing refinements combined
to improve performance over time.
$12.94
Average Cost Per Lead
Generated high-quality enquiries
while continually reducing wasted
ad spend through optimisation.
59,071
Website Clicks
Compelling creative and targeted
messaging drove tens of thousands
of potential customers to the website.
2.24M
Impressions
842,052 People Reached
A strategic mix of prospecting and
remarketing kept Prestige Plunge Pools
visible throughout the homeowner
buying journey.
The Challenge
Like many premium pool builders, they wasn’t looking for vanity metrics. They needed a consistent pipeline of genuine homeowners actively considering a plunge pool. With long buying cycles, changing seasons and increasing competition, relying on referrals alone wasn’t enough. They needed predictable enquiry volumes that could support business growth year-round.
Our Strategic Approach
Audience research and refinement
Identified and continuously refined target audiences to reach homeowners most likely to enquire and convert.
Creative testing
Tested different visuals, messaging and ad formats to improve engagement, reduce ad fatigue and maximise lead volume.
Landing page optimisation
Improved landing page design, messaging and user experience to increase enquiry rates and lower cost per lead.
Seasonal campaigns
Built campaigns around key buying periods such as Summer, Christmas and New Year to capture demand when homeowners were ready to act.
Always-on remarketing
Re-engaged previous website visitors and interested audiences with tailored messaging to increase conversions over longer buying cycles.
Budget optimisation
Continuously monitored campaign performance and reallocated spend to the highest-performing audiences, creatives and campaigns for maximum return.
The Big Win
We achieved more leads for less cost. The client was amazed – we developed all the creative assets, wrote the copy, built a range of different creative formats for testing, and managed the entire process for them.
Consistency outperformed one-off campaigns.
Creative refreshes reduced fatigue.
Seasonality mattered, but optimisation mattered more.
Retargeting consistently generated high-intent enquiries.
Small improvements compounded into significant long-term gains.
The system became smarter every month.
On the fence? There’s no harm in a chat.
Most people wait to reach out to a branding agency or fractional CMO when they have the perfect idea or moodboard. You don’t need any of that.
If you’ve even had the thought your branding isn’t right or working for you, we can chat and make it work. It all starts with a free, no-pressure chat.
Drop us a message or give us a call and we’ll go from there at your pace.
