How We Brought The Bespoke Wallrocks Antique Experience Online
Authenticity, Restored
Messaging now clearly communicates
that Wallrocks restores genuine antiques,
each customised to the buyer’s
taste and space.
Custom Flow, Fluid Navigation
Redesigned site structure and
categorisation make browsing effortless
and encourage engagement and enquiries.
Visual Elegance Matches Craftsmanship
The updated logo and overall design
amplify Wallrocks’s bespoke quality and
appeal to discerning buyers.
About Wallrocks
Wallrocks has been sourcing, restoring, and delivering exceptional antiques since 1974. Every piece is hand-selected from global markets, restored using traditional techniques, and customised to fit the new owner’s personal vision—making each one truly one-of-a-kind. Their story spans generations, craftsmanship, and integrity.
The Challenge
While Wallrocks stood out in-store for bespoke restoration and antique storytelling, their digital presence didn’t reflect that distinction. The website lacked intuitive structure, messaging didn’t clearly communicate their custom, client-focused approach, and the interface didn’t guide users to connect or enquire effortlessly.
Our Strategic Approach
Messaging to Spotlight Their Point of Difference
We sharpened their narrative to emphasise Wallrocks’s bespoke service: antique pieces uniquely restored to suit the new owner. We made sure the value of authenticity, tradition, and personalisation shone through.
Web Structure & Categorisation
We restructured the site to allow easy browsing of categories, from furniture, architectural pieces, objets d’art, and more, while weaving in the story of how each item is restored and customised.
Frictionless Flow & Contact Path
We created clear pathways for users to click through galleries, learn how restoration works, and easily get in touch, turning browsing curiosity into inspired enquiries.
Logo Adjustment & Visual Design
We refined Wallrocks’s branding and built a stunning, elegant website around it, visually matching the quality, craftsmanship, and bespoke nature of their work.
The Big Win
The Wallrocks website now reflects their bespoke craftsmanship, with messaging that celebrates restoration as a creative, custom process.
Browsing feels curated, intuitive, and inspiring—guiding visitors seamlessly through categories, narratives, and inquiry.
The refined logo and sleek visual design elevate Wallrocks’s digital presence to feel as sophisticated and personal as their antiques themselves.
On the fence? There’s no harm in a chat.
Most people wait to reach out to a branding agency on the Gold Coast when they have the perfect idea or moodboard. You don’t need any of that.
If you’ve even had the thought your branding isn’t right or working for you, we can chat and make it work. It all starts with a free, no-pressure chat.
Drop us a message or give us a call and we’ll go from there at your pace.
