It is a fact. Mobile technology has changed, and continues to evolve, the way that we do business. It has changed that way that we communicate, and that we shop.
As business owners, we MUST change the way we think. Having a website is no longer enough. Businesses and retail outlets must enhance the user experience at every turn, and a professional mobile or tablet website presence is more important than ever.
Here are some statistics about mobile phone ownership.
Use effective mobile website design to impress your customers.
So how does this relate to you?
Seriously, how does it not! If you are in business, and you have a website, you will be viewed via a mobile device or a tablet.
What do your customers see when they visit your website on a smart phone?
Can they read it? Can they find the phone number or location easily and quickly? To be honest, they had better be able to, because you only get one chance to satisfy. The nature of immediate information at your fingertips has resulted in consumers demanding it, and rejecting those who do not supply.
How has the mobile device become so important so fast? Australia is one of the mobile dense countries in the world, with tablets quickly coming up the ranks. Now, especially in the world of retail, mobiles and tablets have become a part of the pathway to purchase.
There is no hard and fast rule about HOW they are part of the process however. In fact some people actually visit the store first, then buy online. Others research online, then visit the store. A large percentage of customers research and purchase on their devices.
The one piece of valuable information we can take from all of this is that having a mobile website offers myriad opportunities to grow business, do transactions, increase profile, and create a better user experience.
It’s a no brainer.
When you have accepted that a mobile friendly or custom mobile website is necessary for your business to continue to grow, give us a call. We will help you create a mobile presence that makes it easy for your customers to do business with you, everywhere.
