• Readying For The Recovery Ramp Up

    Now that the corner has started to turn, what do we do? How can we...

  • A new branding strategy for a new business | MWP Consulting

    MWP Consulting specialises in senior and executive recruitment for the Life Sciences Industry. They interviewed 6 agencies, and after having individual discussions with all of them, chose WhiteSpace to manage their branding, web and marketing presence because we asked the right questions.(See some of our other web work here)

    Questions that showed we wanted to understand the business, understand the objectives, and understand where they wanted to be.

    Because if your marketing partner doesn’t understand exactly what you stand for, who you do it for, why you do it, and what your goals…

  • Where does your Ideal Customer Live & Play?

    Who are your DREAM customers for your own branding message?
    The ones who GET you, who value you, who want to work with you over and over again, who understand your business best.
    Think about it – where do they live and play?

    Now, take a look at your image and messaging – your logo, all your marketing collateral, your website design, your brand overall, and how you present your business to the world.  How does your business LOOK, and do potential customers understand what you do IN SECONDS?

    Are your DREAM customers going to be attracted to your…

  • Beware the Nerd Word.

    Nerdwords.
    You know the ones.

    When you go to see your web developer or IT guru, and all these terms comes spitting out faster than Usain Bolt smashing the 100 metres. Again.

    But if you are looking for a new website design and site development, what does it all mean to you?

    To be frank, there are technical references that really, are not necessary for you to understand in the world of web design. However, we would like to explain one piece of jargon which could very possibly save you time, money, and years off your life…

  • Why use white space

    As a senior in our marketing and creative agency, I regularly have conversations with clients about the use of white space (geddit?) in branding and marketing layouts. From brochure design to web page layouts, branding concepts and promotional designs – the conversations about space remain consistent – everyone wants to put more in.

    We believe in taking things out.

    Some clients, and even other creatives, think that unused space on a page is wasted space on a page, and want to fill up every layout with as much info…