Your brand is a person
Don’t be scared. It’s only branding. Does the word ‘branding’ fill you with horrifying black and white images of creative types sprouting on about marketing, equity, penetration or engagement? Worse, does it make you glaze over? Do you have a business, and you know that[...]
Trademarks, business & domain names – in simple chunks
Naming your business can be a maze if you don’t understand the various definitions of trading business terms. You can avoid the pitfalls by planning it thoroughly in the first place. This can potentially save you considerable time, money and stress in the future. If you are starting[...]
I’m looking at you.
Voyeurism is alive and well. Actually, it is thriving. There are always people looking at you. Don't think so? Well, let's ask a couple of questions: Do you use social media for either personal or business purposes? Yes, most likely. Do you often find yourself[...]
6 FACTS on Instagram ads
Instagram. To newbies, it is the land of selfies and food porn. To businesses, it is the land of opportunity. Instagram now has over 300 million users, more than Twitter. Those users though are not just numbers, they are shoppers. They follow brands because they[...]
5 reasons that white is the new black.
What is white space really? How does it affect your business? White space makes you see the right stuff. It is the invisible glue holding elements together. You can't see it - it is like little connectors that make some things jump off a screen[...]