How to Create a Consistent Brand Message Across All Channels

We said it before, and we will say it again.  It is no longer good enough just to have a website which sits there and does nothing.

Today, your website is your core communication vehicle.  No more can it be a freeloader, rather it needs to pay its way and support your business.

So you need to invest in it, show it some love, and constantly improve it.

Make it into a site that people love, and aim for (refer pic – geddit?)
Then it will start paying for itself in myriad ways.

When you start to plan your website…

Pictures tell a story far better than words, we know it.

So here is a picture of how you use content marketing in your sales cycle. Looks simple doesn’t it? It is if you know what you are doing. Luckily for you, we do.

So if this is interesting to you for your business, just get in touch.

MWP Consulting specialises in senior and executive recruitment for the Life Sciences Industry. They interviewed 6 agencies, and after having individual discussions with all of them, chose WhiteSpace to manage their branding, web and marketing presence because we asked the right questions.(See some of our other web work here)

Questions that showed we wanted to understand the business, understand the objectives, and understand where they wanted to be.

Because if your marketing partner doesn’t understand exactly what you stand for, who you do it for, why you do it, and what your goals…

Who are your DREAM customers for your own branding message?
The ones who GET you, who value you, who want to work with you over and over again, who understand your business best.
Think about it – where do they live and play?

Now, take a look at your image and messaging – your logo, all your marketing collateral, your website design, your brand overall, and how you present your business to the world.  How does your business LOOK, and do potential customers understand what you do IN SECONDS?

Are your DREAM customers going to be attracted to your…