• Marketing 101 for Today

    Wow. What times we live in. The world is changing around us every day. And...

  • 10 ways to stand out at a Trade Show

    Trade shows displays can work extremely well for the right business, with the right exhibition stands, at the right trade fair. There are a few ways to get it right though, from incorporating pull-up banners and pop-up banners to give your display depth, through to being consistent with the right message and branding on all your collateral.  Trade shows can be very visually ‘noisy’ places – getting through all the clutter and activity can definitely be challenging!

    Here are some tips to being seen, and being remembered long after the trade show has ended!

    1…

  • Managing Social Media for Optimal Business Returns

    Social media offers a wealth of gains and opportunities for business big or small, whether to attract more customers, or just to stay relevant in the field.

    But how do you leverage your resources and manage your company’s social media profiles effectively?

    It is important to first identify the key benefits of a comprehensive social media initiative. Facebook, Twitter, Instagram, and other platforms increase your exposure and brand awareness, showing your message to multitudes of people via a single click. They are also a good venue for customer service as well as market research and audience profiling.

    Social…

  • The Right Web Design WILL land you more leads.

    Growing industry research along with real-world examples point to the massive role of website design and development in improving sales generation and revenue. User-friendly, well executed web design is particularly vital in drawing prospective customers in and converting them into sales and brand advocates.

    A website attuned to the needs of the market, including the rapidly expanding segment using smartphones and mobile devices, can improve the flow of online enquiries. These simple elements, for instance, work together to drive more leads for your business:

    • Personalisation of content – Using data from the time users register on the website…

  • Advertising & branding – what’s the difference?

    Advertising and branding – they may look the same, but they are very, VERY different.

    Why? Simply because are based on very different objectives, and they achieve vastly different results.

    So let’s simplify it for you, once and for all.

    Question 1:    What is advertising?

    It is when you call attention to a product or service that you have for sale, through paid media.

    Paid media means

    •   newspaper ads

    •   radio

    •   TV commercials

    •   magazines / press…