• 5 Ways For Restaurants To Change And Adapt Right Now.

    Where there are hard times ahead, there are also opportunities – sometimes they are hard...

  • Advertising & branding – what’s the difference?

    Advertising and branding – they may look the same, but they are very, VERY different.

    Why? Simply because are based on very different objectives, and they achieve vastly different results.

    So let’s simplify it for you, once and for all.

    Question 1:    What is advertising?

    It is when you call attention to a product or service that you have for sale, through paid media.

    Paid media means

    •   newspaper ads

    •   radio

    •   TV commercials

    •   magazines / press…

  • Sicada | A Case Study

    From our valued client:
    “Thanks so much for the wonderful website you have created for Sicada Fire & Safety.  Its great that you’ve been able to take my rough ideas and thoughts, to create something that looks so professional.  I get lots of favourable comments on how it looks and how easy it is to navigate around.  It is a fabulous asset to have and your ideas to keep it fresh and updated will help keep it relevant to our client and visitors. Thank you!”

    Sicada Fire & Safety were founded in 1993, and have grown into…

  • Case Study: Alliance Airlines

    Alliance Airlines are the 3rd largest airline in Australia, and is recognised as the leading FIFO provider nationally. They employ around 500 staff, and have a national presence with offices around the country.

    While regular customers understood their offering to the resources market, the airline was less known for their ability to offer ad hoc aircraft charters, as well as their leasing services.

    The Alliance Airlines website was dated and did not display the range of services that they offered.  Additionally, there was no opportunity for them to promote their services, special events, or incorporate online marketing.

    Three…

  • Stay on top of updates!

    Is your site built in WordPress?

    Hope so. If it is though, if you ever wonder about the whole updating thing, stop wondering. Just do it.

    It is pretty easy, just click on Update.

    Here is why: WordPress is developed by a community of developers, and with every new release, they fix bugs, add features, improve the general performance, and make sure that industry standards are met.

    Which means that if you don’t update, your website may no longer be secure, and may not work properly.

    Update reason 1 | Security

    The most important reason of all – not having…