• Marketing Survival 101 for today’s environment

    Wow. What times we live in. The world is changing around us every day. And...

  • Your brand is a person

    Don’t be scared. It’s only branding.

    Does the word ‘branding’ fill you with horrifying black and white images of creative types sprouting on about marketing, equity, penetration or engagement?  Worse, does it make you glaze over?

    Do you have a business, and you know that you need to get your head around the branding part of your strategy, but really, it all sounds too hard?

    Don’t worry, you are not alone.

    Try thinking of your brand as a person, and connect with it on that basis. Here’s how:

    1 | A brand is like a person

    Each person naturally…

  • Trademarks, business & domain names – in simple chunks

    Naming your business can be a maze if you don’t understand the various definitions of trading business terms.

    You can avoid the pitfalls by planning it thoroughly in the first place. This can potentially save you considerable time, money and stress in the future.

    If you are starting a new business., or even tarting up an existing one, your business name should ideally translate consistently across your branding, your website address, and your trademark.

    So here are some definitions and explanations in layman’s terms.

    Registering a Business Name

    When you have decided on your business name, do a search to make sure it…

  • I’m looking at you.

    Voyeurism is alive and well. Actually, it is thriving.
    There are always people looking at you. Don’t think so?

    Well, let’s ask a couple of questions:

    Do you use social media for either personal or business purposes? 
    Yes, most likely.

    Do you often find yourself just scrolling through spying on what people are doing?
    Spying is a strong word, but essentially, that is what we are all doing. So again, yes.

    Do you sometimes use LinkedIn to to see what people are up to or how…

  • 6 FACTS on Instagram ads

    Instagram.
    To newbies, it is the land of selfies and food porn.
    To businesses, it is the land of opportunity.

    Instagram now has over 300 million users, more than Twitter. Those users though are not just numbers, they are shoppers. They follow brands because they like them, and because there  is no hard core sales pitch.

    It’s perfect. So what is the best way to get to those shoppers?

    Well,  Instagram will very soon open up advertising for businesses of all sizes.
    So here are some tips you can start thinking about now for your first Instagram advertising campaign.

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