• Top Digital Marketing Communications Strategies for 2025

    Happy New Year! Welcome to 2025, a year that promises new opportunities to elevate...

    2025

  • Beware the Nerd Word.

    Nerdwords.
    You know the ones.

    When you go to see your web developer or IT guru, and all these terms comes spitting out faster than Usain Bolt smashing the 100 metres. Again.

    But if you are looking for a new website design and site development, what does it all mean to you?

    To be frank, there are technical references that really, are not necessary for you to understand in the world of web design. However, we would like to explain one piece of jargon which could very possibly save you time, money, and years off your life…

  • Why use white space

    As a senior in our marketing and creative agency, I regularly have conversations with clients about the use of white space (geddit?) in branding and marketing layouts. From brochure design to web page layouts, branding concepts and promotional designs – the conversations about space remain consistent – everyone wants to put more in.

    We believe in taking things out.

    Some clients, and even other creatives, think that unused space on a page is wasted space on a page, and want to fill up every layout with as much info…

  • 10 Rules of Social Media

    If you are in business then you are without doubt already active in social media, and wondering how to get it working for you. So what are the rules of this game?

    Here are some basics to keep you out of trouble in the world of social media:

    1. Plan. Plan. Plan. Plan. Research the different networks and understand their nuances. No plan means eminent failure. Get a social media plan created by a professional if you like, that you can implement, or if you are time poor, have them do it. Social media marketing…

  • 10 ways to stand out at a Trade Show

    Trade shows displays can work extremely well for the right business, with the right exhibition stands, at the right trade fair. There are a few ways to get it right though, from incorporating pull-up banners and pop-up banners to give your display depth, through to being consistent with the right message and branding on all your collateral.  Trade shows can be very visually ‘noisy’ places – getting through all the clutter and activity can definitely be challenging!

    Here are some tips to being seen, and being remembered long after the trade show has ended!

    1…