• Readying For The Recovery Ramp Up

    Now that the corner has started to turn, what do we do? How can we...

  • Sicada | A Case Study

    From our valued client:
    “Thanks so much for the wonderful website you have created for Sicada Fire & Safety.  Its great that you’ve been able to take my rough ideas and thoughts, to create something that looks so professional.  I get lots of favourable comments on how it looks and how easy it is to navigate around.  It is a fabulous asset to have and your ideas to keep it fresh and updated will help keep it relevant to our client and visitors. Thank you!”

    Sicada Fire & Safety were founded in 1993, and have grown into…

  • Case Study: Alliance Airlines

    Alliance Airlines are the 3rd largest airline in Australia, and is recognised as the leading FIFO provider nationally. They employ around 500 staff, and have a national presence with offices around the country.

    While regular customers understood their offering to the resources market, the airline was less known for their ability to offer ad hoc aircraft charters, as well as their leasing services.

    The Alliance Airlines website was dated and did not display the range of services that they offered.  Additionally, there was no opportunity for them to promote their services, special events, or incorporate online marketing.

    Three…

  • Stay on top of updates!

    Is your site built in WordPress?

    Hope so. If it is though, if you ever wonder about the whole updating thing, stop wondering. Just do it.

    It is pretty easy, just click on Update.

    Here is why: WordPress is developed by a community of developers, and with every new release, they fix bugs, add features, improve the general performance, and make sure that industry standards are met.

    Which means that if you don’t update, your website may no longer be secure, and may not work properly.

    Update reason 1 | Security

    The most important reason of all – not having…

  • Your brand is a person

    Don’t be scared. It’s only branding.

    Does the word ‘branding’ fill you with horrifying black and white images of creative types sprouting on about marketing, equity, penetration or engagement?  Worse, does it make you glaze over?

    Do you have a business, and you know that you need to get your head around the branding part of your strategy, but really, it all sounds too hard?

    Don’t worry, you are not alone.

    Try thinking of your brand as a person, and connect with it on that basis. Here’s how:

    1 | A brand is like a person

    Each person naturally…