All of these activities have a common goal – sending people to the website, Why do you ask? So we can create an audience of people who have been to your website, and therefore have shown interest in your product or service.
Then, we show them more content – something more specific like a case study, or a product sheet. Something informative, educational, and not sales-y.
It takes multiple touches for prospects to remember your brand, more so to engage with it. And if your business is not an impulse buy, rather something that takes time to consider, this is a stellar way of staying top-of-mind.
Another piece in the foundational marketing activity puzzle.