Employer Branding to Attract More Than Just Resumés
Building a brand to attract customers is one thing. And then there’s building a brand to bring in the right talent.
Employer branding is how you show up to the people who make your business tick. The ones already on your team and the ones who want to join it. When you get it right, it makes recruiting easier, keeps culture strong and turns your workplace into a place people want to stick around.
Our job at WhiteSpace Marketing is to get that right so you can just reap the benefits.
Over 20 years of experience will take you from “How do we even start?” to “Oh, I totally get it!”
Recruitment Branding That Works Harder Than a Job Ad
Big brands don’t own the rights to good branding. Every business, whatever the size, benefits from when customers feel something real about them. A strong brand takes you from being just another option and plants you firmly in people’s minds as the one they have to choose.
Branding is the glue that holds your reputation, visuals, voice and customer experience together. It makes it easier to market your business, sell your products and services, and make you feel human, memorable and easy to trust. That’s what drives loyalty, referrals and long-term growth. Investing in a branding service isn’t just about making things pretty or your logo. It’s about giving your business a personality that people want to come back to, and that’s what we do at WhiteSpace Marketing — and we do it well.
Recruiting is a type of marketing. But instead of appealing to your ideal customers, you’re putting yourself out there in the hopes of being found by top talent who can help you grow your business. Strong recruitment branding puts you on the radar of these people, keeping them longer and saving you money on endless hiring rounds, making people come to you instead of you having to look for them.
Great workplace branding also helps protect culture by finding people who fit, not just fill a role. This means fewer ‘wrong hires’, less churn and a team that feels like a tribe. The ripple effect is huge. Your business will grow smoother, have a stronger reputation and you’ll have employees who are your loudest champions. Sound like what you need? Then let’s chat!
Have a look at our work.
Employer Branding Services
Employer Value Proposition Development
An employer value proposition, or EVP as we like to call it, is the promise you make to your employees, including what they can expect, why they should come on board, and why they should join in the first place. We’ll help you define, sharpen and live it.
Recruitment Marketing Campaigns
Running job ads and posting like crazy but not getting the right, if any, applicants? We’ll create a hiring campaign that showcases your culture, attract the right candidates and make your business feel like the obvious choice for talented job seekers.
Employee Experience Design
Employer branding doesn’t just stop when the contract’s signed. In fact, the most important part happens after, smoothing out your onboarding, recognition and engagement to ensure the experience matches the promise, creating your strongest brand advocates.
Culture & Reputation Communications
Culture is your most powerful recruitment tool. Using our decades of branding and communications experience, we’ll shape internal comms, storytelling and reputation management so your business is as good on the inside as it looks on the outside.
Employer Branding Services
Employer Value Proposition Development
An employer value proposition, or EVP as we like to call it, is the promise you make to your employees, including what they can expect, why they should come on board, and why they should join in the first place. We’ll help you define, sharpen and live it.
Recruitment Marketing Campaigns
Running job ads and posting like crazy but not getting the right, if any, applicants? We’ll create a hiring campaign that showcases your culture, attract the right candidates and make your business feel like the obvious choice for talented job seekers.
Employee Experience Design
Employer branding doesn’t just stop when the contract’s signed. In fact, the most important part happens after, smoothing out your onboarding, recognition and engagement to ensure the experience matches the promise, creating your strongest brand advocates.
Culture & Reputation Communications
Culture is your most powerful recruitment tool. Using our decades of branding and communications experience, we’ll shape internal comms, storytelling and reputation management so your business is as good on the inside as it looks on the outside.
Employer Branding Company Process
The people in your business are the backbone behind your success, so getting the right crew is essential. We’ll help you every step of mastering the process from start to finish, including:
- Assessing, interviewing employees and leadership, and competitor benchmarking to see where you’re at, what’s already taking place and any gaps in the plan.
- Creating an employee value proposition (that’s the EVP we spoke about) which aligns both your employees’ aspirations and your organisational values.
- Crafting your employee brand, telling the story of how you want to be perceived, establishing and maintaining your corporate reputation.
- Designing your visual master style, pulling together how it all looks and works together with your customer brand.
- Activating the plan, including creating job ads, setting up recruitment profiles, social media campaigns and more.
- Supporting with ongoing employee experience, including helping document and fine-tune the onboarding, employee recognition and feedback initiatives.
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their team’s expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work – we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
We’ve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, it’s been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, it’s been fantastic.
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign delivering amazing stats!
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldn’t believe the amazing results from our data acquisition campaign – over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
Working with Phoebe and the WhiteSpace team was a highly valuable experience. Their fresh perspective and deep understanding of customer needs helped us sharpen our messaging and better align our marketing with the unique challenges faced by our clients. Their approachable and down-to-earth style made the process both enjoyable and insightful. I highly recommend them to any business owner or marketer looking to strengthen their brand and build stronger connections with their audience.
The team at White Space Marketing, exemplifies professionalism and effectiveness. Their ability to break down complex marketing strategies into clear, actionable steps is great, making collaboration both seamless and efficient. They consistently deliver focused, high-impact solutions that cut through the clutter, resulting in strong engagement and an excellent return on investment. For those seeking a marketing partner who is results-driven and highly effective, White Space Marketing is an outstanding choice.
A Recruitment Branding Agency That Does Things Differently
Sure, logos and digital marketing are a huge part of your business’s branding and marketing. But if you don’t have the right team to back it up and vouch for you, as well as do the work, well you have a bigger problem than just that. As a recruitment branding agency, our focus is on making sure your brand is usable, human and consistent across every touchpoint, including on the inside — of your company that is.
What makes WhiteSpace Marketing different? It’s our mix of creativity and practicality, with strategies backed by experience. Plus, we like to have a little fun while we do it, making the process enjoyable, as well as transparent and collaborative. We’d love to work with you on bringing together your recruitment branding so you have all the right people, and keep them.
We get it.
Filling in a form can feel like a big commitment.
Will I get harassed ’cause they have my details?
That’s a hard no.
Our initial conversation is 100% obligation free, and then it’s over to you.
And if we have a conversation with you, and get all the feels, well then, we get excited about how we can make your marketing take a pole-vault into the next level.
So there’s nothing to lose, and everything to gain, right?
Talk to you once you have filled in the form.
