Got the team but not the idea? Try a brand strategy consultant.
A re-brand takes a lot of time and resources. Even if you have a full marketing team with amazing, super talented people, they may not have the time, resources or energy to actually give it the attention they know it deserves. This is where our brand strategy consultants can lend a hand.
What we do at Whitespace Marketing is help you get to the bottom of who you are as a business, your position, what you sound like, what that looks like and all the little nitty gritty bits of your branding. If you need help executing it, we can do that too. Or we can just give you the ideas, direction and clarification. Itâs up to you.
go from âHow do we even start?â to âOh, I totally get it!â 20 yrs of experience will do that.
Brand Marketing Strategy With Less âBlahâ & More âThat Makes Senseâ
Do you ever feel like your brand doesnât quite connect with your actual business? Itâs a bit too stiff or maybe not stiff enough? The colour feels meh? Your website has a completely different vibe to your emails and a different feel again on your socials? Yeah, bit of a problem. But not one too big for a good brand strategy consultant.
Having someone who has an external view of your business and brand can help you peel back the layers of who your business actually is. They arenât too close that they canât see whatâs the actually unique part of your business, and can help you piece it all together. There are a few ways we can do this, but ultimately, itâs about finding your brand personality.
Words are powerful. They are so powerful that 68% of businesses say brand consistency contributes to a more than 10% to 20% growth in their revenue. What would that type of boost in your revenue do for your business?
Working with an integrated marketing communications agency to develop your brand voice and ensure itâs consistent across your website, social media and other content, so you donât even have to think about it. We find your story and how to tell it so it captivates people to use your business. Discover our branding roadmap and how weâll do it.
What Brand Strategy Can Turn Into
Sometimes You Just Need a Branding Strategist to Pull It All Together
Brand Positioning & Direction
Imagine having someone who can listen to you ramble about your business, pull the gold out of it and make the whole thing make sense in one clean story. A branding strategist can do this, making it clear who your business is, what you stand for and why youâre so great.
Messaging & Voice Development
Itâs time to stop blending in with all the other businesses in your industry and becoming a leader. We help you take up space, using your true brand voice to create clear messaging that has personality that takes over.
Brand Identity & Visual Frameworks
A brand strategist gives you a whole vibe, not just logos and colours. Itâs the little finishing touches that make your brand feel really professional and fancy, helping people recognise you instantly.
Audience & Competitor Insights
You know your audience, yes. You probably even know what their pain points are. But if your current marketing and branding arenât perfectly in sync with that, we can help you align everything so your marketing investment does its job.
Brand Strategy Playbooks & Launch Support
Everything living in one place. No scattered notes. No âhow did we say this last timeâ. We create a guide you can actually follow and give to anyone making or communicating anything about your business so everything is beautiful and consistent, to give people confidence in you.
Our Proven Marketing & Communications Services
Brand Voice Development
Ever tried to explain what your business does, but found it’s just too much to cover? Our brand development team will work with you to create your own communications handbook. This guide gives you and your team the right words for in-person conversations and across all your marketing, so you can always get it right.
Website
Content
We donât need to tell you how important your website is to your businessâs success. If you feel like your existing website isnât getting you the results you need or you just need one in the first place, we can take care of that for you. Your custom website will help you prove you can solve specific problems no one else can to win you new business.
Social Media Communications
So many businesses treat social media like another checkbox to just get done each week. But getting it right can make a huge difference in your bottom line. Figuring out what to post or what to say on those posts is probably the last thing you have time for in your day. Thatâs why our marketing and communications services include social media, so you donât have to!
Brand Marketing Strategy is Easier When You Know What Happens Next
1
Every brand strategy (with us anyway) starts with conversations. Real ones. With you, your team and even your clients, if needed. The goal is to understand who you are underneath the surface, not just the polished version you say out loud.
2
Then, we look at how people actually move through your business. Sales process, enquiries, bottlenecks, the spots where interest fades. This is where there are some real gold nuggets.
3
The truth is out! Now itâs time to start finding the patterns and what makes your business different and memorable, and why people actually love you. Opportunities get louder. Weak points get clearer and you start to see yourself properly.
4
Everything we uncover gets translated into something real. We can make brand kits, strategy playbooks, tone guidelines, visual previews or whatever format helps you and your team.
5
If you need it, we can then build it. Websites, logos, brand kits, social templates. All of it. If you have a team, we can help guide them on how to make it all come together too.
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their teamâs expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work â we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
Weâve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, itâs been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, itâs been fantastic.
Well done WhiteSpace, that was a âblooming bonkersâ campaign delivering amazing stats!Â
Well done WhiteSpace, that was a âblooming bonkersâ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches â leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldnât believe the amazing results from our data acquisition campaign â over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
Working with Phoebe and the WhiteSpace team was a highly valuable experience. Their fresh perspective and deep understanding of customer needs helped us sharpen our messaging and better align our marketing with the unique challenges faced by our clients. Their approachable and down-to-earth style made the process both enjoyable and insightful. I highly recommend them to any business owner or marketer looking to strengthen their brand and build stronger connections with their audience.
The team at White Space Marketing, exemplifies professionalism and effectiveness. Their ability to break down complex marketing strategies into clear, actionable steps is great, making collaboration both seamless and efficient. They consistently deliver focused, high-impact solutions that cut through the clutter, resulting in strong engagement and an excellent return on investment. For those seeking a marketing partner who is results-driven and highly effective, White Space Marketing is an outstanding choice.
Before we get started on your brand positioning strategyâŠ
If thereâs one thing about our team at Whitespace Marketing you need to know, itâs that we really are no bull. We say what we mean. You get real honesty at all times. And weâre down-to-Earth, real people. If you want someone to nod and agree with everything you say, thatâs not us and youâre in the wrong place. And if you like it, then hi!
Weâve been around since 2003, working on brand strategy, websites and all sorts of marketing for businesses of all industries all over Australia. Weâve even worked with names like Jetstar, Qantas, TriCare, Toshiba and more. Weâd love for you to be next.
The Industries That Work Best With Brand Strategy Agencies
On the fence? Thereâs no harm in a chat.
Most people wait to reach out to a branding agency on the Gold Coast when they have the perfect idea or moodboard. You donât need any of that.
If youâve even had the thought your branding isnât right or working for you, we can chat and make it work. It all starts with a free, no-pressure chat.
Drop us a message or give us a call and weâll go from there at your pace.
