Switch Gears With An Automotive Marketing Agency Who Just Gets It
Automotive businesses tend to come to us when things should be working, but arenât quite adding up. Maybe your website looks nice and clean, and you have ads and socials getting some attention, but nothing is actually bringing people through the door.Â
What we find is the message a lot of auto businesses are putting out there doesnât quite reflect the actual brand. What we do as an automotive marketing agency is pull everything apart, like you would a carâs engine, make it make sense, and then put all the parts back together. We donât add more noise to what youâre already doing. Itâs more of a see where things arenât fitting, working out why, and greasing them right up. Youâll see what this looks like in some of our case studies, or take a look at our Branding Roadmap for more information on what it is we do.
20+ YEARS IN BUSINESS | STRATEGY + CREATIVE + TECHNICAL
Thereâs a Reason Marketing For Automotive Businesses Has Felt Like a Grind⊠Until Now
Fast-moving stock, tight margins, fluctuating sales and price-cutting competitors mean automotive businesses donât have the luxury of set and forget marketing. When you add in online marketplaces, review culture and buyers who think they already know whatâs good for them, and it’s messy. Really messy. This is what we unravel through our 20+ years of marketing for automotive businesses.
At Whitespace Marketing, weâre not here to just add more layers to your marketing. We get into how your business actually runs and shape the way it shows up to match. It often starts with tightening up your messaging so it reflects what people can really expect, reworking your website so it lines up, and then building content out to support the way people buy in your space. Itâs practical work, but it does the job. Explore the process in our Branding Roadmap.
Words are powerful. They are so powerful that 68% of businesses say brand consistency contributes to a more than 10% to 20% growth in their revenue. What would that type of boost in your revenue do for your business?
Working with an integrated marketing communications agency to develop your brand voice and ensure itâs consistent across your website, social media and other content, so you donât even have to think about it. We find your story and how to tell it so it captivates people to use your business. Discover our branding roadmap and how weâll do it.
What It Looks Like When Marketing Clicks
Our Top 6 Marketing Strategies For The Automotive Industry
Marketing Communications
Do you ever feel like you just sound the same as everyone else? The problem isnât just blending in with the crowd, but not coming across as authentic. We find what your business really stands for and what that sounds like to make your marketing really hit home with people.
Custom Automotive Websites
Black, red, blue. Every automotive website kind of has the same vibe. And thatâs okay if you want to use those colours. But with our custom website builds, we can make sure youâre getting found and raking in enquiries so itâs working as well as your own salesmen.
Social Media For Auto Businesses
Social media for automotive businesses is an interesting one. No one 100% seems to know what to post, and ends up resorting to silly dances or trends that donât really connect, but do get the views. Using real data, we can guide you on exactly what you need to do to get the sales.
Fractional CMO For Dealerships
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Your marketing team is likely being pulled in every direction between different departments, promotions, new car releases and updates to the way marketing even works. As a fractional CMO, we can come in and help them get aligned, guiding them to a strategy that works.
Corporate Collateral
âHere, take this with you.â What they take with them should actually make a difference in seeing them again. By optimising all of those documents, flyers and information sheets you give to people weighing up their options before they choose you, we make sure you do.
Our Proven Marketing & Communications Services
Brand Voice Development
Ever tried to explain what your business does, but found it’s just too much to cover? Our brand development team will work with you to create your own communications handbook. This guide gives you and your team the right words for in-person conversations and across all your marketing, so you can always get it right.
Website
Content
We donât need to tell you how important your website is to your businessâs success. If you feel like your existing website isnât getting you the results you need or you just need one in the first place, we can take care of that for you. Your custom website will help you prove you can solve specific problems no one else can to win you new business.
Social Media Communications
So many businesses treat social media like another checkbox to just get done each week. But getting it right can make a huge difference in your bottom line. Figuring out what to post or what to say on those posts is probably the last thing you have time for in your day. Thatâs why our marketing and communications services include social media, so you donât have to!
What to Expect Marketing For The Automotive Industry With Whitespace
Our process of marketing for the automotive industry is a little different to most agencies out there. We really get in there, pulling things apart to know exactly how to piece things back together so it makes sense and does the trick. This is what that looks like.
1
One conversation doesnât cut it. Automotive businesses have so many different areas, and we get to know them all, speaking to everyone we can, from your team to your customers, getting to know the real you. This is how we get an actual sense of how things operate.
2
From there, we map out what someone actually goes through when they start the process with your business. Not the ideal version. The real one. We nut it out from the first search or enquiry through to the purchase or booking, working out whatâs smooth and whatâs not.
3
Then itâs about making sense of it all. We pull it all to shreds, look at whatâs doing the job, whatâs being overlooked and whatâs quietly costing you opportunities.
4
Youâll get a clear breakdown of what weâve found. This will be detailed down to where things can be tighter tuned, where youâve got room to accelerate and what direction makes the most sense on the road ahead.
5
If youâre on board, we start putting it all into action. Everything is shaped to fit how your business actually works, so it feels natural, not forced, across the way you show up and communicate.
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their teamâs expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work â we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
Weâve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, itâs been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, itâs been fantastic.
Well done WhiteSpace, that was a âblooming bonkersâ campaign delivering amazing stats!Â
Well done WhiteSpace, that was a âblooming bonkersâ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches â leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldnât believe the amazing results from our data acquisition campaign â over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
Working with Phoebe and the WhiteSpace team was a highly valuable experience. Their fresh perspective and deep understanding of customer needs helped us sharpen our messaging and better align our marketing with the unique challenges faced by our clients. Their approachable and down-to-earth style made the process both enjoyable and insightful. I highly recommend them to any business owner or marketer looking to strengthen their brand and build stronger connections with their audience.
The team at White Space Marketing, exemplifies professionalism and effectiveness. Their ability to break down complex marketing strategies into clear, actionable steps is great, making collaboration both seamless and efficient. They consistently deliver focused, high-impact solutions that cut through the clutter, resulting in strong engagement and an excellent return on investment. For those seeking a marketing partner who is results-driven and highly effective, White Space Marketing is an outstanding choice.
Thereâs nothing simple about what we do. But we sure make it that way for you.
Youâve probably caught wind that Whitespace Marketing isnât just another marketing agency for automotive businesses. Weâre not built around churning out campaigns or ticking boxes. Of course, we do what needs to be done, and we do it well, but we do it in a way that matters for your business, so you get results. And we make sure that process is a little fun for you too. This is marketing, not rocket science!
The businesses we work with tend to agree our more hands-on, involved way of working just fits. We donât go around fixing surface-level issues. Our team gets in there. Youâre building something that you want to see well into the future, and we can help you do that, and our results back it up that we can.
Automotive Niches We Help Find The Right Road Ahead
- Car dealerships
- Autobody repair shops
- Car detailers
- Mechanics
- EV services
- Performance car workshops
- Vintage car restoratorsÂ
- Car tintingÂ
- Mobile mechanics
- Car hireÂ
Frequently Asked Questions About Marketing For a Car Dealership
On the fence? Thereâs no harm in a chat.
Most people wait to reach out to a branding agency or fractional CMO when they have the perfect idea or moodboard. You donât need any of that.
If youâve even had the thought your branding isnât right or working for you, we can chat and make it work. It all starts with a free, no-pressure chat.
Drop us a message or give us a call and weâll go from there at your pace.
