Marketing For Engineering Businesses Built To Spec
If youâre like a lot of engineering businesses, a good chunk of your work likely comes from reputation, referrals and repeat clients. Thatâs great, until things get quiet and the wrong enquiries are coming through your marketing because until now, itâs been an afterthought.
What we do is use our 20+ years of experience to get in there and fix the gaps. By using our proven method for branding and marketing for engineering businesses, we reveal the real you to speak to your ideal client so you have a steady flow of leads. Learn more in our Branding Roadmap.
20+ YEARS IN BUSINESS | STRATEGY + CREATIVE + TECHNICAL
Marketing For Engineers Is a Little Different To Other Industries
Highly technical industries are always interested in branding and marketing. The work youâre doing may be technical, but the people youâre trying to sell it to often donât really need to know as much information as you think they do to make a decision. Marketingâs goal is to get you found and get them in the door. THEN you can win them over.
This is what we do at Whitespace Marketing. We help you find that balanced voice and marketing that gets the point across without overdoing it. Engineers have been turning to us for more than 20 years to stop overthinking, chasing and unnecessary extra layers, creating marketing that does the job and keeps things moving. Check out our Branding Roadmap to see our unique process.
Words are powerful. They are so powerful that 68% of businesses say brand consistency contributes to a more than 10% to 20% growth in their revenue. What would that type of boost in your revenue do for your business?
Working with an integrated marketing communications agency to develop your brand voice and ensure itâs consistent across your website, social media and other content, so you donât even have to think about it. We find your story and how to tell it so it captivates people to use your business. Discover our branding roadmap and how weâll do it.
Branding & Marketing That Actually Gets You Tenders
What Marketing For Engineering Firms Can Involve
Engineering Marketing Communications
Donât take this the wrong way, but thereâs a chance youâre overcomplicating what you do. The people youâre marketing to donât really need to know the specifics. Just that you can get what they need done and why youâre the best at it. Weâll help you nail that messaging.
Custom Engineering Websites
Speaking of overcomplicating things, your website is one of the most important places to make clear about what you do. Using our 20+ years of experience, weâll build you a custom website that gets the right message across, while getting you found.
Social Media For Engineers
A lot of engineering businesses go straight for ads. But youâre leaving a huge opportunity untapped in refining your organic messaging on social platforms, getting the word out about what you do and building a solid community, not just a following.
Fractional CMO For Engineers
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You may have a marketing team or you may be trying to do it all yourself. A fractional CMO can work with either, guiding you or your team with a fresh perspective that helps you focus on what actually needs to be done to get results, not just to tick a checklist.
Our Proven Marketing & Communications Services
Brand Voice Development
Ever tried to explain what your business does, but found it’s just too much to cover? Our brand development team will work with you to create your own communications handbook. This guide gives you and your team the right words for in-person conversations and across all your marketing, so you can always get it right.
Website
Content
We donât need to tell you how important your website is to your businessâs success. If you feel like your existing website isnât getting you the results you need or you just need one in the first place, we can take care of that for you. Your custom website will help you prove you can solve specific problems no one else can to win you new business.
Social Media Communications
So many businesses treat social media like another checkbox to just get done each week. But getting it right can make a huge difference in your bottom line. Figuring out what to post or what to say on those posts is probably the last thing you have time for in your day. Thatâs why our marketing and communications services include social media, so you donât have to!
What to Expect Working With Our Engineering Marketing Agency
Working with an engineering marketing agency is meant to be solving problems, not adding them to your day. We like to be super upfront about our process to make sure you know what weâre doing and what you can expect.
1
First things first, we want to get to know you. But not just you alone. We speak with stakeholders, clients, team members and anyone youâll let us have access to all in the pursuit of getting to know the real you weâre to bring to life.
2
All of this is then used to define your business. We put in place the frameworks and benchmarks that need to be met, including the way you need to sound and look to get your point across to bring on new clients.
3
Once we have a framework, we work out what is working within that now, what’s not, where thereâs opportunities and any weaknesses that may not be ideal for marketing your engineering business.
4
Now for the âfunâ stuff. Well, at least to us. We pull all the brains in a room and connect the dots so a proper strategy that all works in sync is formed. Itâs all documented and presented to you so you can see our vision.
5
After that, and with your blessing, we get into the work. Everything gets rolled out and managed properly so your marketing and branding finally make sense without turning into something else that needs your attention.
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their teamâs expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work â we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
Weâve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, itâs been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, itâs been fantastic.
Well done WhiteSpace, that was a âblooming bonkersâ campaign delivering amazing stats!Â
Well done WhiteSpace, that was a âblooming bonkersâ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches â leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldnât believe the amazing results from our data acquisition campaign â over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
Working with Phoebe and the WhiteSpace team was a highly valuable experience. Their fresh perspective and deep understanding of customer needs helped us sharpen our messaging and better align our marketing with the unique challenges faced by our clients. Their approachable and down-to-earth style made the process both enjoyable and insightful. I highly recommend them to any business owner or marketer looking to strengthen their brand and build stronger connections with their audience.
The team at White Space Marketing, exemplifies professionalism and effectiveness. Their ability to break down complex marketing strategies into clear, actionable steps is great, making collaboration both seamless and efficient. They consistently deliver focused, high-impact solutions that cut through the clutter, resulting in strong engagement and an excellent return on investment. For those seeking a marketing partner who is results-driven and highly effective, White Space Marketing is an outstanding choice.
Weâre As Serious About Marketing Engineering As You Are Doing It
Weâre not engineers. So how can we do marketing for an engineering business? With our process and 20+ years of experience, quite easily actually.
Sometimes businesses are too close, so they canât, or maybe donât want to, see whatâs wrong or where they may be not making the most of opportunities. So, we do all the nitty gritty work of pulling everything apart and putting everything back together to find whatâs missing, and getting you those results youâre truly after.Â
Our owners are involved in every brand and marketing strategy because this is the name of their line. They truly care about taking you to the next level and getting you results. And, we try to make it as fun as possible, because who wants to do something that isnât?
The Types of Engineering Businesses We Really Geek Out On
- Civil & structural engineering firms
- Mechanical engineering companies
- Electrical engineering businesses
- Environmental engineering companies
- Mining & resources engineering
- Construction & project engineering
- Industrial engineering firms
- Geotechnical engineering
- Fire protection engineering
On the fence? Thereâs no harm in a chat.
Most people wait to reach out to a branding agency or fractional CMO when they have the perfect idea or moodboard. You donât need any of that.
If youâve even had the thought your branding isnât right or working for you, we can chat and make it work. It all starts with a free, no-pressure chat.
Drop us a message or give us a call and weâll go from there at your pace.
