• Digital Marketing for Aged Care that gets results

    Aged Care Digital Marketing Campaigns. Aged care. It’s a growing market, and something that...

    Aged Care

  • Where does your Ideal Customer Live & Play?

    Who are your DREAM customers for your own branding message?
    The ones who GET you, who value you, who want to work with you over and over again, who understand your business best.
    Think about it – where do they live and play?

    Now, take a look at your image and messaging – your logo, all your marketing collateral, your website design, your brand overall, and how you present your business to the world.  How does your business LOOK, and do potential customers understand what you do IN SECONDS?

    Are your DREAM customers going to be attracted to your…

  • Beware the Nerd Word.

    Nerdwords.
    You know the ones.

    When you go to see your web developer or IT guru, and all these terms comes spitting out faster than Usain Bolt smashing the 100 metres. Again.

    But if you are looking for a new website design and site development, what does it all mean to you?

    To be frank, there are technical references that really, are not necessary for you to understand in the world of web design. However, we would like to explain one piece of jargon which could very possibly save you time, money, and years off your life…

  • Why use white space

    As a senior in our marketing and creative agency, I regularly have conversations with clients about the use of white space (geddit?) in branding and marketing layouts. From brochure design to web page layouts, branding concepts and promotional designs – the conversations about space remain consistent – everyone wants to put more in.

    We believe in taking things out.

    Some clients, and even other creatives, think that unused space on a page is wasted space on a page, and want to fill up every layout with as much info…

  • 10 Rules of Social Media

    If you are in business then you are without doubt already active in social media, and wondering how to get it working for you. So what are the rules of this game?

    Here are some basics to keep you out of trouble in the world of social media:

    1. Plan. Plan. Plan. Plan. Research the different networks and understand their nuances. No plan means eminent failure. Get a social media plan created by a professional if you like, that you can implement, or if you are time poor, have them do it. Social media marketing…