• Adapting to Changes in the Aged Care Industry

    As Australia's population continues to age, the demand for aged care services is rapidly...

    Aged Care

  • Case Study: Alliance Airlines

    Alliance Airlines are the 3rd largest airline in Australia, and is recognised as the leading FIFO provider nationally. They employ around 500 staff, and have a national presence with offices around the country.

    While regular customers understood their offering to the resources market, the airline was less known for their ability to offer ad hoc aircraft charters, as well as their leasing services.

    The Alliance Airlines website was dated and did not display the range of services that they offered.  Additionally, there was no opportunity for them to promote their services, special events, or incorporate online marketing.

    Three…

  • Stay on top of updates!

    Is your site built in WordPress?

    Hope so. If it is though, if you ever wonder about the whole updating thing, stop wondering. Just do it.

    It is pretty easy, just click on Update.

    Here is why: WordPress is developed by a community of developers, and with every new release, they fix bugs, add features, improve the general performance, and make sure that industry standards are met.

    Which means that if you don’t update, your website may no longer be secure, and may not work properly.

    Update reason 1 | Security

    The most important reason of all – not having…

  • Your brand is a person

    Don’t be scared. It’s only branding.

    Does the word ‘branding’ fill you with horrifying black and white images of creative types sprouting on about marketing, equity, penetration or engagement?  Worse, does it make you glaze over?

    Do you have a business, and you know that you need to get your head around the branding part of your strategy, but really, it all sounds too hard?

    Don’t worry, you are not alone.

    Try thinking of your brand as a person, and connect with it on that basis. Here’s how:

    1 | A brand is like a person

    Each person naturally…

  • Trademarks, business & domain names – in simple chunks

    Naming your business can be a maze if you don’t understand the various definitions of trading business terms.

    You can avoid the pitfalls by planning it thoroughly in the first place. This can potentially save you considerable time, money and stress in the future.

    If you are starting a new business., or even tarting up an existing one, your business name should ideally translate consistently across your branding, your website address, and your trademark.

    So here are some definitions and explanations in layman’s terms.

    Registering a Business Name

    When you have decided on your business name, do a search to make sure it…