• Understanding the Facebook Pixel (& installing it!) without having to learn code

    What is the Facebook Pixel, and why do you need it on your website? Have...

  • 10 easy ways to get your eCommerce site rocketing!

    Online business  – it’s fast becoming crowded, so compelling customers to purchase is imperative.
    Here are 10 easy tips to make sure your site visits become sales.

    1o simple ways to get your ecommerce site happening.

    Tip number 1 | Know what your customers want.
    Know their pain point, and solve it. Be their saviour, or someone they can brag to their friends about.

    Tip number 2 | Make the products easy to find.
    No more than 2 clicks is the rule, for customers to find what they are looking for. Simplify the categorisation, have the best sellers…

  • 5 simple ways to start content marketing

    Content marketing.
    It’s just one more thing that private businesses have to take on board, plan, implement and measure.
    And honestly, because it is easy for these businesses to be overwhelmed by all these new and exciting ways to market, they don’t know where to start, how to start, or even what it means. Don’t feel bad, over 65% of private business are in the same boat.

    2 out of 3 companies are NOT implementing content marketing to communicate with and nurture their customers. That’s an opportunity.

    Like all things that are new, and therefore seem all too hard, the best way…

  • 7 simple website tips to make customers love you

    I did a presentation last week to 9 small business owners / managers about the simple things that make improve the customer experience on their websites.

    I love doing these because I get to talk about what I love – design, clean space, rules (!) imagery, and emotion.  As business owners, we tend to forget that people buy from people, and generally speaking, they buy from people they like and trust.  The main aim of these workshops is to impart practical and usable information for small to medium business owners to implement straight away.  There is…

  • 5 tips for perfect print work

    Personally, I love print.  I love digital design too, and just as well really considering the business that we are in, but to me there is nothing better than a crisp, quality brochure or magazine, beautifully designed and printed, arriving at our office ready for that first view.

    But how many of us have sent projects off to print, to find the quality of the print or the stock purely second rate?  From what I hear, a lot.

    It is almost like a lottery isn’t it.  You get something designed, or you design it yourself, you send it…