• 5 Ways To Get Your Email Marketing Humming

    Email marketing. It's like the dinosaur 🦕 of digital marketing, right? But get this. In...

  • Seems the fans aren’t happy. Vroom Vroom.

    We often write about how to look after your brand.

    Well, this is more of a personal observation about the weekends activities, with the ultimate message of how not to manage a brand, as I observe a long-standing sports event erode their considerable fan base, and potentially alienate seriously loyal followers.

    OK. The V8’s are, in all honesty, not my cup of tea.
    However, they are the perfect afternoon delight for many fans, including the man of our house.
    When V8 noises are rumbling all weekend, I know that I have a happy husband.

    This weekend, I have heard sporadic…

  • Google demands mobile friendly websites

    Google doesn’t usually let on when they are about to release an update to their algorithm.
    However, this time, they have, announcing that:

    “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide,and will have a significant impact in our search results.”

    So that means that your search ranking will be higher if you have a mobile friendly site. Note that they don’t specifically say that you will be punished if you don’t but if you have a business that relies on…

  • Your website address IS your business

    Here’s a typical conversation with a client who wants to start building tools for new business:
    Us:   Have you purchased the domain name?
    Client:    No. What’s a domain name?
    Us:    It’s the website address that will represent your business online. It’s a very important part of your branding, helping customers find your website as they become aware of your business.
    It shouldn’t cost you very much, around $20 per year.

    Us:    Ok, then, have you done a search to see if it is available?
    Client:    No, how do…

  • Asking the right questions about your brand

    Different businesses need different things.
    Sometimes business owners need to be shown different ideas, and asked different questions for us to deliver the BEST outcome for their problem.

    Case in point:

    We recently were asked to develop a range of brochures for a homewares retail store.
    There were 5 products each one with a different set of specs, different photos etc., and print requirements were for 1000 for each, so that is 5000 fully branded flyers.

    We knew though that this client would be wanting…