• Digital Marketing for Aged Care that gets results

    Aged Care Digital Marketing Campaigns. Aged care. It’s a growing market, and something that...

    Aged Care

  • 7 simple website tips to make customers love you

    I did a presentation last week to 9 small business owners / managers about the simple things that make improve the customer experience on their websites.

    I love doing these because I get to talk about what I love – design, clean space, rules (!) imagery, and emotion.  As business owners, we tend to forget that people buy from people, and generally speaking, they buy from people they like and trust.  The main aim of these workshops is to impart practical and usable information for small to medium business owners to implement straight away.  There is…

  • 5 tips for perfect print work

    Personally, I love print.  I love digital design too, and just as well really considering the business that we are in, but to me there is nothing better than a crisp, quality brochure or magazine, beautifully designed and printed, arriving at our office ready for that first view.

    But how many of us have sent projects off to print, to find the quality of the print or the stock purely second rate?  From what I hear, a lot.

    It is almost like a lottery isn’t it.  You get something designed, or you design it yourself, you send it…

  • Affordable websites for small business

    If you are a small business, you want to have a website that looks great, and presents you
    professionally, but won’t break the bank.

    Maybe you are starting a new business, so want a presence to make sure you are
    being taken seriously, but you aren’t sure what you want a website to actually do.

    If you have a business, you need a website.  It’s a Fact.
    And online, you can look as big or as small as you like.

    Your business may not require 30 pages, with special features and functions everywhere,
    it might only need 5 pages to tell…

  • Seems the fans aren’t happy. Vroom Vroom.

    We often write about how to look after your brand.

    Well, this is more of a personal observation about the weekends activities, with the ultimate message of how not to manage a brand, as I observe a long-standing sports event erode their considerable fan base, and potentially alienate seriously loyal followers.

    OK. The V8’s are, in all honesty, not my cup of tea.
    However, they are the perfect afternoon delight for many fans, including the man of our house.
    When V8 noises are rumbling all weekend, I know that I have a happy husband.

    This weekend, I have heard sporadic…