10 ways to get your branding OUT THERE!

Branding.  It’s a word that is thrown around with reckless abandon by business people from all walks of life. And honestly, this frequent use by all of us, from corporate branding companies through to smaller branding firms, has diluted the meaning.

For some, it means a logo and a website (it doesn’t).
For others it means a business card and an embroidered shirt (again, no).
And others again think that it is their business ‘story’. It isn’t.

There…

Tell them more about us.

Most of our wonderful clients ask us this question at some point, along with making the logo bigger. This is completely normal.
They are worried that the customers won’t know who they are or what they do.

And yes, it is important that the audience understands who is talking to them.

Here’s the thing though: customers are more interested in how they can be helped, how their lives can be improved, how you are going to take some sort of problem away and fix it.

Do you know the only way to find this out?

Listen….

We said it before, and we will say it again.  It is no longer good enough just to have a website which sits there and does nothing.

Today, your website is your core communication vehicle.  No more can it be a freeloader, rather it needs to pay its way and support your business.

So you need to invest in it, show it some love, and constantly improve it.

Make it into a site that people love, and aim for (refer pic – geddit?)
Then it will start paying for itself in myriad ways.

When you start to plan your website…

Pictures tell a story far better than words, we know it.

So here is a picture of how you use content marketing in your sales cycle. Looks simple doesn’t it? It is if you know what you are doing. Luckily for you, we do.

So if this is interesting to you for your business, just get in touch.