• Marketing Your Aged Care Facility for Better Visibility

    Effective marketing strategies are essential for aged care services looking to stand out in...

    Aged Care Marketing

  • Managing Social Media for Optimal Business Returns

    Social media offers a wealth of gains and opportunities for business big or small, whether to attract more customers, or just to stay relevant in the field.

    But how do you leverage your resources and manage your company’s social media profiles effectively?

    It is important to first identify the key benefits of a comprehensive social media initiative. Facebook, Twitter, Instagram, and other platforms increase your exposure and brand awareness, showing your message to multitudes of people via a single click. They are also a good venue for customer service as well as market research and audience profiling.

    Social…

  • The Right Web Design WILL land you more leads.

    Growing industry research along with real-world examples point to the massive role of website design and development in improving sales generation and revenue. User-friendly, well executed web design is particularly vital in drawing prospective customers in and converting them into sales and brand advocates.

    A website attuned to the needs of the market, including the rapidly expanding segment using smartphones and mobile devices, can improve the flow of online enquiries. These simple elements, for instance, work together to drive more leads for your business:

    • Personalisation of content – Using data from the time users register on the website…

  • Advertising & branding – what’s the difference?

    Advertising and branding – they may look the same, but they are very, VERY different.

    Why? Simply because are based on very different objectives, and they achieve vastly different results.

    So let’s simplify it for you, once and for all.

    Question 1:    What is advertising?

    It is when you call attention to a product or service that you have for sale, through paid media.

    Paid media means

    •   newspaper ads

    •   radio

    •   TV commercials

    •   magazines / press…

  • Sicada | A Case Study

    From our valued client:
    “Thanks so much for the wonderful website you have created for Sicada Fire & Safety.  Its great that you’ve been able to take my rough ideas and thoughts, to create something that looks so professional.  I get lots of favourable comments on how it looks and how easy it is to navigate around.  It is a fabulous asset to have and your ideas to keep it fresh and updated will help keep it relevant to our client and visitors. Thank you!”

    Sicada Fire & Safety were founded in 1993, and have grown into…