• Employing the Art of Persuasion in Your B2B Social Media Marketing

    Persuasion is at the heart of successful marketing, and mastering this skill is key...

  • I’m looking at you.

    Voyeurism is alive and well. Actually, it is thriving.
    There are always people looking at you. Don’t think so?

    Well, let’s ask a couple of questions:

    Do you use social media for either personal or business purposes? 
    Yes, most likely.

    Do you often find yourself just scrolling through spying on what people are doing?
    Spying is a strong word, but essentially, that is what we are all doing. So again, yes.

    Do you sometimes use LinkedIn to to see what people are up to or how…

  • 6 FACTS on Instagram ads

    Instagram.
    To newbies, it is the land of selfies and food porn.
    To businesses, it is the land of opportunity.

    Instagram now has over 300 million users, more than Twitter. Those users though are not just numbers, they are shoppers. They follow brands because they like them, and because there  is no hard core sales pitch.

    It’s perfect. So what is the best way to get to those shoppers?

    Well,  Instagram will very soon open up advertising for businesses of all sizes.
    So here are some tips you can start thinking about now for your first Instagram advertising campaign.

    Rotating…

  • 5 reasons that white is the new black.

    What is white space really?  How does it affect your business?

    White space makes you see the right stuff.

    It is the invisible glue holding elements together.

    You can’t see it – it is like little connectors that make some things jump off a screen or a page, the things that we, the branding and marketing companies, WANT to jump.

    If you don’t have it, then you have too much of everything else.
    If you don’t use white space, then you need to see a declutter person, cause your stuff is gonna be crowded. Crowded looking marketing and…

  • 7 questions your website designer should ask.

    Websites have a job to do. They can look pretty, or they can look functional, but besides that, they have to serve a purpose.  And that purpose depends entirely on the end game – the objectives of the business.

    So make sure you choose a web designer and developer who understands that.
    And the only way that you know they do is if they ask the right questions.

    Here are 7 questions that they should ask you so you know you are getting a website that works, for your business.

    1….