• Marketing 101 for Today

    Wow. What times we live in. The world is changing around us every day. And...

  • Google demands mobile friendly websites

    Google doesn’t usually let on when they are about to release an update to their algorithm.
    However, this time, they have, announcing that:

    “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide,and will have a significant impact in our search results.”

    So that means that your search ranking will be higher if you have a mobile friendly site. Note that they don’t specifically say that you will be punished if you don’t but if you have a business that relies on…

  • Your website address IS your business

    Here’s a typical conversation with a client who wants to start building tools for new business:
    Us:   Have you purchased the domain name?
    Client:    No. What’s a domain name?
    Us:    It’s the website address that will represent your business online. It’s a very important part of your branding, helping customers find your website as they become aware of your business.
    It shouldn’t cost you very much, around $20 per year.

    Us:    Ok, then, have you done a search to see if it is available?
    Client:    No, how do…

  • Asking the right questions about your brand

    Different businesses need different things.
    Sometimes business owners need to be shown different ideas, and asked different questions for us to deliver the BEST outcome for their problem.

    Case in point:

    We recently were asked to develop a range of brochures for a homewares retail store.
    There were 5 products each one with a different set of specs, different photos etc., and print requirements were for 1000 for each, so that is 5000 fully branded flyers.

    We knew though that this client would be wanting…

  • Google targets mobile websites

    If you haven’t noticed the fact that people are using mobiles for web browsing and activity, then you may have been living under a rock.

    People are using their mobiles for internet use more than their desktops, and additionally, it seems that mobile users typically convert more than traditional users.  Interesting.

    Well, Google has noticed this, and has adjusted their search algorithm to make sure that users are getting the best possible experience on these handheld devices.

    If your site isn’t mobile friendly, you will be penalised on the ranking system.
    You have 2 options:
    Make your existing…