Here’s a typical conversation with a client who wants to start building tools for new business:
Us: Â Â Have you purchased the domain name?
Client:Â Â No. What’s a domain name?
Us:Â Â It’s the website address that will represent your business online. It’s a very important part of your branding, helping customers find your website as they become aware of your business.
It shouldn’t cost you very much, around $20 per year.
Us:Â Â Â Ok, then, have you done a search to see if it is available?
Client:Â Â No, how do you do that?
Us:Â Â Â You go onto any domain seller website (eg netregistry) where it is easy to do a search for available domain names. Let’s do it now.
Us:Â Â Â So it’s not available. How does this affect your business.
Client:Â Â Sigh. A lot. The name says what we do, it’s easy to remember, it’s perfect.
Get the domain name right, and buy it. Now.
Sometimes we get clients who are on the tail end of the branding process, they haven’t been happy with the original supplier, various reasons. They will already have their brand done, and their business cards printed, with the web address that they want, but when they go to purchase it, it is unavailable. Disaster!
Once you have the idea, buying the domain name is the easiest step in the process.
Just do it, straight away.
Tips for the best domain names:
âą Â Â Don’t make it hard to spell
âą Â Â Don’t make it too long
âą Â Â Don’t make it too hard to remember
âą Â Â Don’t make it sound like any other business
âą Â Â Try to avoid hyphens or numbers
Getting people to your new website is vital – make it user friendly, get the one that you want, and get on with business.
Want to talk about your new business idea? Â Call us.
Phoebe is a highly experienced marketer, brand strategist, and communication specialist at Whitespacemarketing, bringing over 25 years of experience across a diverse range of industries. She and her team help businesses cut through the noise with clear, strategic marketing that drives real results and builds lasting brand value.
With a career spanning everything from creative direction to digital campaigns and marketing communications, Phoebe combines sharp strategic thinking with a strong creative eye. Sheâs passionate about delivering work that not only looks great but performs, and regularly shares her insights to help businesses market with more confidence, clarity, and impact.
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