Employer Branding.
It’s not just about recruitment.
Employer Branding. You’ll be hearing it around the traps, so what actually is it?
It’s another way of marketing. Marketing to prospective employees – to become an Employer Of Choice. But that’s not all it is.
Let’s look at the tangible outcomes of successful Employer Branding:
- Attracting great talent and keeping them for longer
- Spending less on recruitment
- Avoiding the frustration of a new employee not being the right fit for the culture of the company, with the potential ripple effects inside the business.
- Keeping the culture strong with long term, dedicated and loyal employees.
But there’s more to it. It’s also an opportunity.
An opportunity to build a positive company culture, to create a tribe of loyal employees, to allow growth and expansion with the support of the perfect team behind you.
It’s a way to prevent labour shortages hobbling your business goals and vision – to take control of the narrative, of your reputation, and build a team of company advocates and champions.
Employer branding is essentially marketing to an audience segment that perhaps, you’ve never had to market to before.
Prospective employees, and existing ones.
Employer Branding is a strategic investment in attaining your company’s goals, vision and KPI’s.
Employer Branding isn’t just about recruitment.
It’s actually a strategic investment in your company’s long term vision, goals and KPI’s.
Which means you need a robust, solid process. Like ours.
Here’s how it works:
1 | ASSESSMENT
- Seeing where you are at. Auditing what’s already in place, and where the gaps are, from undertaking employee and leader interviews to competitor benchmarks
- Working with an HR partner if required
2 | EVP (EMPLOYEE VALUE PROPOSITION)
- Aligning with both employee aspirations, AND organisational values
3 | CRAFTING EMPLOYER BRAND
- Telling the story of how you want to be perceived, your corporate reputation
4 | VISUAL MASTER STYLE
- How it all looks and works together with your customer brand
5 | ACTIVATION
- Implementation – job ads, recruitment profiles, social media and more
6 | ONGOING EMPLOYEE EXPERIENCE
- From onboarding to recognition and feedback initiatives
It’s all part of the bigger picture.
Employer Branding means that you are in control.
In control of your organisation’s perceptions in both the market place and the recruitment industry, while driving recruitment AND retention.
Here’s a couple of stats for you.
- 9 out of 10 candidates WOULD apply for a job with a company with an active employer brand. (Source: Workable)
- 69% of candidates would reject a job offer from a company with a negative employer brand. (Source: MRINetwork)
- 88% of job seekers consider the employer branding of prospective employers. (Source: LinkedIn)
- 82% of employees will research a CEO’s online presence when considering a job offer with their company. (Source: Deloitte)
- 76% of candidates want to know about company culture and values before accepting a job offer. (Source: Harvard Business Review)
What does that all mean to a company like yours?
It means you get to choose from a talent pool of people who WANT to work with you, who have alignment with your culture, values and mission, and who support your goals.
It means that your employer turnover can be decreased by up to 28%. (Source: Office Vibe)
It means that you have the ability to increase bottom line, as other companies with active, strategic employer brands are seeing over 11% increase in profit.*
Bet you like that one.
* (Source: ZipDo)
Choose what suits you best.
Each business is different.
Some will have elements that are needed for successful employer branding in place already, and some won’t.
Some will have marketing support for implementation internally, and some won’t.
So we have created two options to cater for a range of business sizes and industries.
ENTERPRISE (Plug ‘n’ Play)
Our Enterprise Option is built on the foundations required for effective Employer Branding, for smaller businesses.
It includes:
- Assessment & Interviews
- EVP development
- Employer Brand & Messaging
- Visual Master Style
- Guidelines and practical tools for you and your team to implement:
- Logo lockups, Messaging headlines, body copy & sub headlines
- Images + Graphics
- Social tiles
- ‘About the company’ text and recruitment platform banners
- Design templates
- Web page design
SCALE
Our Scale Option is created for medium to larger businesses, who require more execution items, and ongoing support. It includes as above, plus these options:
- Additional amplification:
- Youtube Channel
- Print Press Ad
- Monthly Staff Newsletters
- Video styling
- Photography & Videography
- Onboarding kit
- Intranet design
- Internal marketing collateral
- Closed Facebook group
- Ongoing content management
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their team’s expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work – we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
We’ve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, it’s been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, it’s been fantastic.
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign delivering amazing stats!Â
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldn’t believe the amazing results from our data acquisition campaign – over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
Working with Phoebe and the WhiteSpace team was a highly valuable experience. Their fresh perspective and deep understanding of customer needs helped us sharpen our messaging and better align our marketing with the unique challenges faced by our clients. Their approachable and down-to-earth style made the process both enjoyable and insightful. I highly recommend them to any business owner or marketer looking to strengthen their brand and build stronger connections with their audience.
The team at White Space Marketing, exemplifies professionalism and effectiveness. Their ability to break down complex marketing strategies into clear, actionable steps is great, making collaboration both seamless and efficient. They consistently deliver focused, high-impact solutions that cut through the clutter, resulting in strong engagement and an excellent return on investment. For those seeking a marketing partner who is results-driven and highly effective, White Space Marketing is an outstanding choice.
We get it.
Filling in a form can feel like a big commitment.
Will I get harassed ’cause they have my details?
That’s a hard no.
Our initial conversation is 100% obligation free, and then it’s over to you.
And if we have a conversation with you, and get all the feels, well then, we get excited about how we can make your marketing take a pole-vault into the next level.
So there’s nothing to lose, and everything to gain, right?
Talk to you once you have filled in the form.
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