Does your business have the right words to explain what you actually do?
If you want those words, the BEST ones, here’s what to look at:
- Benefits.
What are the things that really, REALLY make a difference to your customer. Features don’t count. - Getting the tone right.
The right personality or tone of voice is key to connecting with the customer. - Un-complexifying.
OK, we made this word up. It means to simplify a businesses complexity to the essence. - Specificity.
No room for vagaries, the words must have meaning. - Uniqueness.
Highlighting the way you do things differently. - Emotion.
People connect based on emotion. - Audience.
What’s their objection? Use the communications to address it.
We’ve got a proven process.
And it works.
It’s got a name, the Message Matrix process.
And it starts with interviews.
The words, stories, anecdotes we get from interviewing key stakeholders, clients and customers are like nuggets of gold.
These are the words that tell the story, that build an emotional connection.
We also take a deep dive into the sales process, because it’s our belief that sales and marketing should work seamlessly together.
The marketing should support the sales.
With marketing collateral and messaging that suits each stage of the sales process.
Then we take all that data and craft messages, statements, taglines, positioning to encapsulate the business in a way that appeals to the hero of the story, the customer.
Don’t get tongue-tied when asked what your business does, ever again.
Ever tried to explain what your business does, but there’s just too much?
It happens to the best of us.
But imagine, just imagine, if you had a Communications Handbook that included things like:
- Your main marketing statement
- What goes on your website, your brochure, your sales kits, your business card
- Marketing taglines for your range of products of services
- Your vision, mission, values – succinctly
- What your staff should say about your business
- Elevator pitches for all different levels of your team
- And more…
A living document which is usable, practical and uncomplicated.
Have a guide you can always refer back to so your whole team is always on the same page, and the words are consistent, succinct, and effective.
Have great messaging across your entire business.
What tends to happen is many businesses are so layered.
There are different products or services that developing a company-wide messaging strategy gets thrown into the ‘too hard’ basket.
Analysis paralysis anyone?
If you ask one of your team what your business does, and there is a pause, or worse, silence, it could be time to take action.
Wouldn’t it be better if they delivered a concise answer, that really encapsulates the true essence of your business.
You can have that.
It’s not something that anyone can do – we aren’t trying to be arrogant, we aren’t like that at all – but it IS something that we do very, very well.
Interviewing , digging, word-smithing, understanding the sales process, what can work, and what is probably too hard to action.
Because here’s the thing.
If you or team have to explain the messaging you currently have, it probably needs some work. Think about it.
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their team’s expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work – we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
We’ve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, it’s been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, it’s been fantastic.
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign delivering amazing stats!Â
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldn’t believe the amazing results from our data acquisition campaign – over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
We get it.
Filling in a form can feel like a big commitment.
Will I get harassed ’cause they have my details?
That’s a hard no.
Our initial conversation is 100% obligation free, and then it’s over to you.
And if we have a conversation with you, and get all the feels, well then, we get excited about how we can make your marketing take a pole-vault into the next level.
So there’s nothing to lose, and everything to gain, right?
Talk to you once you have filled in the form.
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