Branding. It’s what they remember.
Branding is one of those weird things that means a million different things to a million different people.
Here’s what it’s not. A logo.
That’s PART of it, but it ain’t the whole thing.
A brand is something a little bit intangible, that is actually made up of a range of actual tangible things all working together.
And when those things work together, it becomes a memory and a feeling. Something more human.
It’s why we hear the term ‘brand equity’. The value of a brand. Hard to pinpoint, but, wow, when you see it work, it’s a beautiful thing.
To us, the best brands are those that are uncomplicated.
That have their codification upfront and centre – those are the tangible things we mentioned before.
Colour palette.
Logo (yes, here it is…)
Typography & Graphic Elements
Personality / attitude (from on-point messaging)
Iconography
Tone of voice
We could go on because the list can be pretty long depending on how you communicate and sell.
Which is where we start by the way, because ultimately, your brand needs to support your business.
Creating great brands.
Like all things marketing, building and designing great brands is based on communication and creativity.
Graphically, there should be an element that makes sense to what your business represents, what it does, or who you are.
Something to build a brand story around.
The magic happens when we get that glimmer of a great creative idea – something that really makes sense, something that grounds the visual elements to the essence of the business.
As with everything else we do, we have a proven process in this service space.
And again, it’s about asking questions.
What brands do you like?
Why?
What brands don’t you like?
Why?
Who are your customers?
What are they expecting to see?
What perception would you like them to experience?
How will you be using this brand?
For example, if you are embroidering your logo, then it needs to work in that application.
Do you need an icon for socials?
How will it work in a proposal?
Here’s what we don’t ever do. Overcomplicate things, and give you a stack of items that you will never use.
Branding MUST be usable. Otherwise, why do it?
Our experience working with WhiteSpace Marketing has been nothing short of exceptional.
TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their team’s expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.
WhiteSpace delivers amazing work – we highly recommend them!
What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.
I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.
They understand our business needs and have been great at communicating and implementing their ideas.
They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.
Impressive, and first class.
The new website is very impressive. It is first class in every way.
Well done to everyone involved.
WhiteSpace are far more than a creative advertising agency.
They bring a level of experience and knowledge in understanding how to use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.
WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.
The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.
We’ve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.
The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.
We are thrilled with our website, it’s been a fantastic experience.
We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, it’s been fantastic.
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign delivering amazing stats!
Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 80% of the 38 events being sold out!
Your team delivered amazing results for our data acquisition campaign!
At our quarterly digital marketing committee meeting, our board members couldn’t believe the amazing results from our data acquisition campaign – over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.
WhiteSpace have delivered on our latest Facebook campaign again.
WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships. Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.
Past + Present Clients
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