Different businesses need different things.
Sometimes business owners need to be shown different ideas, and asked different questions for us to deliver the BEST outcome for their problem.
Case in point:
We recently were asked to develop a range of brochures for a homewares retail store.
There were 5 products each one with a different set of specs, different photos etc., and print requirements were for 1000 for each, so that is 5000 fully branded flyers.
We knew though that this client would be wanting a full 16 page catalogue brochure in the next couple of months though, so we organised a meeting to ask some questions.
We asked questions like:
HOW are you going to use these flyers?
How LONG are you going to use them for?
Will the specs / prices CHANGE any time soon?
Are these to be downloaded from the website as well?
Turns out, this is an interim piece, until the client ranges are completely firmed up.
Our idea:
We offered them a different style of piece, a 6 panel brochure that is:
Fully branded and professional;
Able to be printed in smaller quantities, around 500;
Able to be chopped up for individual downloads on the website.
This was a better option for the client, more cost effective, and totally usable.
So the client paid less for something that was 100 times more usable and effective, because we asked some different questions, and showed them some different ideas.
Get the right idea, and get bang for your buck. Contact us today.
Phoebe is a highly experienced marketer, brand strategist, and communication specialist at Whitespacemarketing, bringing over 25 years of experience across a diverse range of industries. She and her team help businesses cut through the noise with clear, strategic marketing that drives real results and builds lasting brand value.
With a career spanning everything from creative direction to digital campaigns and marketing communications, Phoebe combines sharp strategic thinking with a strong creative eye. She’s passionate about delivering work that not only looks great but performs, and regularly shares her insights to help businesses market with more confidence, clarity, and impact.
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