Adapting to Changes in the Aged Care Industry

Wow.

What times we live in. The world is changing around us every day. And frankly, many of us are fighting the constant challenge not to get overwhelmed or frozen (analysis paralysis anyone?).

While we are in a state of constant change and flux, there are some constants -especially in the world of marketing.

In this article, we are going to focus on 9 key points to remember when you are trying to navigate the new normal in terms of your marketing.

Now that the corner has started to turn, what do we do?

How can we breathe life back into our businesses, especially when we are in the Tourism, Hospitality and Travel industry?

Remember, this is an industry that has taken hit after hit since December last year, and every time it thought it could take a step back to a sense of ‘normality’, it was quickly shown that wasn’t the case.

But here we are, on the slowly but surely flattening curve, and at the moment, there is a glimmer…

Don’t know about anyone else, but I’m appreciating all the little things right now.

Things like seeing blue sky from our ‘work from home’ office. Having the cat … AND the dog… at my feet, which is always calming. Talking to my elderly father and father-in-law daily, to make sure they are following safety protocols. Hearing my daughter talk to her friends on the phone. Remembering the things that are important right at this minute,  the things that I find grounding.

Because if I am…

Where there are hard times ahead, there are also opportunities – sometimes they are hard to see, so I’d like to help out with some ideas for you.

In this article, we’re going to talk about restaurants and hospitality, and offer 5 ways to differentiate from your usual offering, to change things up, and how to tell people about it in today’s current environment based on take-away and delivery.

Because in this space, or really any sort of businesses, this is a time to seek…