Aliva Technology, a company who has gone from strength to strength since its inception over 20 years ago, needed marketing positioning & messaging, and a digital presence that better reflected their level of business.
This is a company who works closely with government and large private organisations as a holistic technology provider, and who needed to look like they played on that level.
What we did
After interviewing the senior management executive team, we created a tone of voice for the key messages and service hierarchy. The existing branding had equity so we recommended to retain in, and refresh all the language around it – visual devices, typography, image treatments – plus making all the text more conversational overall.
We then redesigned and rebuilt the website to highlight the benefits of working with Aliva as a technology partner, building their credibility and authority by including client and partner logos, and showing the level of work that they have been producing.
Aliva Technology now have a refreshed brand look and feel, while retaining the initial logo. This has been rolled out to their new website, an intuitively designed, dynamic site, which is simple to navigate and explore.
The images were treated with a black and white feature which really allows the bright colours of the brand to jump off the screen.
Some subtle movement has been included to lift the site, but not so much as to overwhelm.
The clients love the site, and best of all, they are able to easily make small changes to text and image themselves.
This new look and feel is now being rolled out to other marketing collateral to present a fully consistent brand identity.
Check out the live site here.