Tourism | Regional Event Facebook Campaigns

SNAPSHOT | A new food and wine festival with over 40 events across a 2 week period was required to be promoted for direct ticket sales

CHALLENGE | The main challenge was the range and number of different events, and how to structure social media campaigns for both Facebook and Instagram. Then once events were getting booked out, reframing the campaigns to push more out to those who had slower ticket sales.

OBJECTIVE | To educate people about this new event, and get users to book online. To give equal promotion, as much as possible, to all the local operators who were involved running their own specific events.

APPROACH | As this was the inaugural year, and people hadn’t heard of this event before, we decided to use a traffic objective to get the biggest bang for our buck at top of funnel.
— We focused on VIDEO as the best creative format for engagement, awareness and social proofing.
— We developed over 60 pieces of creative for FB & IG feed and stories.
— The traffic objective with the video was the most effective way to reach the largest possible audience, especially because the events had a huge range of appeal across age groups, interests and behaviours, and demographics.

— As we got closer to the events, we updated copy and creative to add urgency, encouraging people to take action with messages of FOMO and scarcity.
— We grouped the videos into set, to bring the styles of the events together.

RESULTS | Over a 6 week period, we sold out 80% of the events, getting over 28K unique visitors to the event website page for $0.47 per visit.

— Over 1.7M video plays
— Reached over 1M people
— Over 2.48M impressions
— ‘Above Average’ Quality Rankings
— Average $4.70 CPM
— Most importantly, happy clients and operators!

Our experience working with WhiteSpace Marketing has been nothing short of exceptional.

TriCare has been working with WhiteSpace Marketing for the past few months, and our experience has been nothing short of exceptional.
Their team’s expertise in digital marketing, especially in managing paid campaigns on Meta and Google, has resulted in quality leads and a lower CPL.
Not only is Whitespace knowledgeable and results-driven, but their proactive communication and commitment have made the entire process smooth and enjoyable. We highly recommend Whitespace.

Leilani Johansen | TriCare

WhiteSpace delivers amazing work – we highly recommend them!

What a dynamic duo Scott & Phoebe are, and their team is just as good! Their work is amazing, they are the loveliest people to deal with and their pricing is on point. I cannot recommend them highly enough.

Amy & Geoff Smith | Prestige Plunge Pools

I wholeheartedly recommend WhiteSpace Marketing to anyone seeking a dedicated partner in navigating the dynamic world of marketing.

What truly sets WhiteSpace Marketing apart is their unique blend of professionalism and approachability. Phoebe, Scott and the WhiteSpace Marketing team not only possess a profound understanding of the intricacies of digital marketing but also bring a warmth and accessibility to their interactions that make collaboration a genuine pleasure. Their commitment to excellence is evident in every facet of their work. I wholeheartedly recommend their services to anyone seeking a dedicated partner in navigating the dynamic world of marketing.

Cody McCracken | Business Manager Jawoyn Association

They understand our business needs and have been great at communicating and implementing their ideas.

They understand our business needs and have been great at communicating and implementing their ideas. They have proven their capabilities and knowledge through delivering OUTSTANDING RESULTS that help us achieve our goals, results like achieving 293 leads at $31 per lead, generating up to $146,500 worth of student enrolments.

Julie | Marketing Manager | Aviation Australia

Impressive, and first class.

The new website is very impressive. It is first class in every way.
Well done to everyone involved.

Board Member | Community Services Organisation

WhiteSpace are far more than a creative advertising agency.

They bring a level of experience and knowledge in understanding how to  use marketing towards delivering business objectives, and have an ability to cut straight to the point and get results.

Stephen Copplin, Brisbane Angels | Fifth Eagle

WhiteSpace took a complex business, and broke it down into clever streamlined marketing strategies.

The whole team has embraced this manageable and appropriate strategy, where previously we had struggled.

Rebecca Culverhouse, CEO | Accoras

We’ve been working with Whitespace for many years and have enjoyed results not delivered by larger agencies.

The team at Whitespace are leaders in their space and deliver first class results. They get to the bottom of your business with a minimum of fuss and uncover meaningful insights to drive your brand and marketing.


Rodger Powell, MD | THSA

We are thrilled with our website, it’s been a fantastic experience.

We felt very comfortable with Scott and Phoebe and the WhiteSpace Marketing team from the word go.They were in regular contact and we are thrilled with our website and the follow up service provided for any changes we have wanted to make, plus they provided training videos to enable us to make our own updates, it’s been fantastic.

Angela Manteit, Owner | Drive Accident Solutions

Well done WhiteSpace, that was a ‘blooming bonkers’ campaign delivering amazing stats! 

Well done WhiteSpace, that was a ‘blooming bonkers’ campaign with a million different creatives, so we are very grateful. Some amazing stats, including 13,936 landing page views at just 0.50c per, and 75,569 video watches – leading to over 80% of the 38 events being sold out!

Allison Wallace, Marketing | Visit Sunshine Coast

Your team delivered amazing results for our data acquisition campaign!

At our quarterly digital marketing committee meeting, our board members couldn’t believe the amazing results from our data acquisition campaign – over 15,000 email optins in just under 4 weeks, at 0.31c per optin. WhiteSpace, you have outdone yourselves.

Tracey, Marketing Manager | Visit Sunshine Coast

WhiteSpace have delivered on our latest Facebook campaign again.

WhiteSpace have delivered on our latest Facebook campaign again, supporting our radio and press marketing for our recent sale and helping us achieve record sales for our dealerships.  Our most recent campaign with them delivered 263 leads at just $13 per lead, with 25% converting to car sales. WhiteSpace continues to make our lives easier, with proactivity, reliability, and consistently high service levels.

Cass, Marketing Manager | Auto Dealership

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